Exclusive interviews, articles and research for senior leaders responsible for setting marketing strategy.

From Coca-Cola to Ben Affleck, the debate on AI and creativity is heating up

Is short and simple really the key to good marketing briefs?

Q&A: Trustpilot Chief Customer Officer on what trust means in financial services

Phoenix Group restructures marketing team

Q&A: PensionBee CMO talks new global campaign

GUEST COLUMN: The untapped potential of segmentation

GUEST COLUMN: Tone of voice is just as important as visual identity

GUEST COLUMN: The CMO is dead – long live the CMO!

“kamala IS brat”: How the US vice president rebranded to take on Trump

GUEST COLUMN: Consumers don’t care how ‘different’ a brand is

RORY SUTHERLAND: Why buying a Quooker tap provides a valuable reminder of the continuing value of high cost channels

INTERVIEW: Ninety One’s CMO on four years of the rebrand

OPINION: How does PR fit into the marketing mix?

Q&A: Inside the rebrand of Architas to AXA IM Select

INTERVIEW: Charles Stanley’s Marketing Director on smarter segmentation

GUEST COLUMN: An era of heightened social accountability means change regardless of opinions and ideologies

Q&A: Why Vanquis Bank acquired smart money app Snoop

GUEST COLUMN: Why asset managers should take brand lessons from Ferrari

GUEST COLUMN: Why racing drivers don’t like guaranteed funds

INTERVIEW: Inside Columbia Threadneedle’s merger with BMO

COLUMN: Financial services brands have got loyalty backwards

INTERVIEW: Aviva UK&I Life Marketing and Customer Director on building deeper customer relationships

INTERVIEW: Plum Marketing Director on “making wealth building automatic”

INTERVIEW: T. Rowe Price builds on fixed income strength amidst turbulent environment

2023: A rocky year ahead for financial services

Q&A: Direct Line’s Mark Evans on building an ‘Avengers’ marketing team

INTERVIEW: Vontobel CMO on building a brand story and marketing’s seat at the top table

Can financial services offer more than empty words on the cost of living?

JO Hambro Head of Marketing: “People buy people – they are the product”

Tilney Smith & Williamson CMO on rebranding and winning exec buy-in to marketing

DISRUPTORS Moneybox Marketing Director: How we ensure collaboration (Pt. 2)

Striking the right tone: How financial brands can find their authentic personality

DISRUPTORS: Why Moneybox has moved into brand marketing (Pt. 1)

INTERVIEW: How financial marketers can embrace influencers

INTERVIEW: Why adverts have got less ‘charming’ – and what to do about it

DISRUPTORS PensionBee CMO Jasper Martens pt. 2: “You can be both data-driven and creative”

INTERVIEW: Habito CMO on comedy horror adverts, the kama sutra and what skateboarding has to do with mortgages

INTERVIEW: How Neuberger Berman is aligning sales and marketing to target intermediaries

Baillie Gifford Marketing Director: ‘I hate the word trust in financial services’

Boots CMO Pete Markey: Why bravery is the key to great marketing

PensionBee CMO Jasper Martens: Bringing the Ferrari factor to pensions

Direct Line’s Mark Evans on Winston Wolf, influencers, data and starting from business objectives

INTERVIEW Sue Helmont, Marketing Director at AIG, on the multilingual marketer

TSB’s Emma Stacey on David Schwimmer and “money confidence” during the pandemic

INTERVIEW How OakNorth built a B2B brand for the “Missing Middle” of SMEs

INTERVIEW How Starling Bank found a middle ground between challenger and high street banks

INTERVIEW Why Shawbrook Bank is backing sports sponsorship with Saracens deal

FS Martech 2021: Event Highlights Report

Webinar overview: ESG and purpose in 2021 with Nationwide, Handelsbanken and Phoenix

MARKETER OF THE YEAR Aviva’s Raj Kumar talks data science, brand building and Mike Tyson

WORKSHOP OVERVIEW: Embracing change

Consumer Confidence Briefing February 2021

Forum Talks: On Neuroscience and Marketing with Dr Helena Boschi

Sixty Second Strategies: What skills does the marketer of 2021 need?

COVID-19 and financial services

Tackling financial well-being is next on the agenda for financial service providers

Acxiom’s evolution framework for decisioning

British public’s top 100 most loved financial services brands revealed

Is the office as we know it dead?

COVID-19’s impact on the financial services industry

Has our relationship with money been changed forever?

Business Distress Tracker: Wave 5 – Late June 2020

Coronanomics: Scenarios for the UK Economy in 2020-21

Branding for Talent: Financial Services

Greater Expectations: Understanding, Implementing and Setting Real Corporate Purpose

After the Crisis

A moment in time or a lasting change? Can the financial services industry use Covid-19 as an opportunity to reset its reputation and earn trust?

The Big Break: Post-Pandemic ‘New Normal’

The Covid-19 Challenge – How to Build a Better Financial Services Sector

Research: Impact of Covid-19 on Financial Behaviours

Research: Under the Epidemic – Experiences of the Younger Generation in China

Trust: The Truth

People, Money and Artificial Intelligence

GDPR one year on – a legitimately interesting time for marketers

State of Digital Transformation in Financial Services

GDPR: The Silver Lining

Behaviours That Help to Achieve Strategic Goals – Event Summary

Defining the Digital Organization

Financial Services and Reputation

At Least Make It Interesting

Loyalty from the affluent middle

Financial Word – Invest in the Future

The Times They Are A Changin'

The new Consumer – Frugal and Loving it

Sixty Second Strategies – The Power of Social Media

No! Not Yet!

It’s the Dambusters’ Bouncing Bomb

Paint it black?

Financial Word – Will we Spare the Meerkat?

Financial Capability: Where Next?

Financial Word

What do employees really, really want?

Direct Line’s Mark Evans on Winston Wolf, influencers, data and starting from business objectives

TSB’s Emma Stacey on David Schwimmer and “money confidence” during the pandemic

INTERVIEW How OakNorth built a B2B brand for the “Missing Middle” of SMEs

INTERVIEW How Starling Bank found a middle ground between challenger and high street banks

INTERVIEW Why Shawbrook Bank is backing sports sponsorship with Saracens deal

FS Martech 2021: Event Highlights Report

WORKSHOP OVERVIEW: Embracing change

Forum Talks: On Neuroscience and Marketing with Dr Helena Boschi

COVID-19 and financial services

Acxiom’s evolution framework for decisioning

Greater Expectations: Understanding, Implementing and Setting Real Corporate Purpose

The Big Break: Post-Pandemic ‘New Normal’

The Covid-19 Challenge – How to Build a Better Financial Services Sector

Research: Impact of Covid-19 on Financial Behaviours

People, Money and Artificial Intelligence

GDPR one year on – a legitimately interesting time for marketers

Defining the Digital Organization

Financial Services and Reputation

Q&A: Trustpilot Chief Customer Officer on what trust means in financial services

Q&A: PensionBee CMO talks new global campaign

Q&A: Inside the rebrand of Architas to AXA IM Select

INTERVIEW: Charles Stanley’s Marketing Director on smarter segmentation

Q&A: Why Vanquis Bank acquired smart money app Snoop

INTERVIEW: Plum Marketing Director on “making wealth building automatic”

INTERVIEW: T. Rowe Price builds on fixed income strength amidst turbulent environment

Q&A: Direct Line’s Mark Evans on building an ‘Avengers’ marketing team

INTERVIEW: Vontobel CMO on building a brand story and marketing’s seat at the top table

Tilney Smith & Williamson CMO on rebranding and winning exec buy-in to marketing

DISRUPTORS: Why Moneybox has moved into brand marketing (Pt. 1)

INTERVIEW: How financial marketers can embrace influencers

Webinar overview: ESG and purpose in 2021 with Nationwide, Handelsbanken and Phoenix

Consumer Confidence Briefing February 2021

British public’s top 100 most loved financial services brands revealed

COVID-19’s impact on the financial services industry

Business Distress Tracker: Wave 5 – Late June 2020

Coronanomics: Scenarios for the UK Economy in 2020-21

Research: Under the Epidemic – Experiences of the Younger Generation in China

State of Digital Transformation in Financial Services

The Times They Are A Changin'

Paint it black?

From Coca-Cola to Ben Affleck, the debate on AI and creativity is heating up

Is short and simple really the key to good marketing briefs?

GUEST COLUMN: The untapped potential of segmentation

GUEST COLUMN: Tone of voice is just as important as visual identity

“kamala IS brat”: How the US vice president rebranded to take on Trump

GUEST COLUMN: Consumers don’t care how ‘different’ a brand is

RORY SUTHERLAND: Why buying a Quooker tap provides a valuable reminder of the continuing value of high cost channels

GUEST COLUMN: An era of heightened social accountability means change regardless of opinions and ideologies

COLUMN: Financial services brands have got loyalty backwards

2023: A rocky year ahead for financial services

INTERVIEW Sue Helmont, Marketing Director at AIG, on the multilingual marketer

MARKETER OF THE YEAR Aviva’s Raj Kumar talks data science, brand building and Mike Tyson

Forum Talks: On Neuroscience and Marketing with Dr Helena Boschi

Sixty Second Strategies: What skills does the marketer of 2021 need?

Tackling financial well-being is next on the agenda for financial service providers

Is the office as we know it dead?

Has our relationship with money been changed forever?

Branding for Talent: Financial Services

After the Crisis

A moment in time or a lasting change? Can the financial services industry use Covid-19 as an opportunity to reset its reputation and earn trust?

The Covid-19 Challenge – How to Build a Better Financial Services Sector

Trust: The Truth

GDPR: The Silver Lining

Financial Word – Invest in the Future

Sixty Second Strategies – The Power of Social Media

No! Not Yet!

It’s the Dambusters’ Bouncing Bomb

Financial Word – Will we Spare the Meerkat?

Financial Capability: Where Next?

Financial Word

What do employees really, really want?

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