Chairperson
Brand & Marketing Consultant
Lucian Camp Consulting
Committee
Former Director of Customer Marketing
Royal Mail
Head of Brand and Customer Communications
NS&I
Co-Head of EMEA Marketing and Head of Global Brand Strategy
Columbia Threadneedle Investments
Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.
Only a week ago the disaster facing CMOs was the sadness of not being able to...
March 25, 2020
Our latest 60 Seconds debate is here, and we would love you to take part.
Achieving differentiation in a crowded marketplace
Do you struggle to create differentiation because you're encouraged t...
June 6, 2019
It has been said that brand is often the most powerful asset that asset managers fail to manage.
How you communicate your brand story to customers is absolutely central to driving a market-leading ...
May 20, 2019
Have financial services marketers been guilty of focusing too much on the short-term, in the chase for ROI? Has this meant a focus on digital channels rather than long-term brand building? What are th...
February 18, 2019
The whole idea of ‘brand purpose’ is everywhere these days. For marketers, it’s not just about nice words, but about knowing how people really feel about their brand, and what is really driving ...
January 29, 2019
“One man’s rubbish may be another man’s treasure.”
Hector Urquhart was a Scottish gamekeeper who lived in the nineteenth century and collected the stories that communities in the Highlands ...
January 17, 2019
Nobody can be in any doubt about the material consequences of the pandemic and its impact on the UK, and indeed, the world,
financially, politically and most importantly, emotionally.
While you ma...
November 26, 2020
Now that customers have regained trust in financial service providers with their money and their data, financial well-being and financial wellness are topics that are top of mind for the majority – ...
October 6, 2020
What effect will the pandemic have on the financial services industry? In this new blog, Mintel’s Associate Director of Financial Services research Richard Shepherd analyses the short, medium and lo...
August 3, 2020
Hysteresis. Hysteria. They look similar, but in a quirk of Greek etymology their origins are very different. However, in the post Covid world, you’d be forgiven for thinking they were closely connec...
July 17, 2020
A whopping 75% of the internet’s 3 billion users don’t speak English, according to Internet World Stats. And 56% of those users say having content in their native language is more important to th...
July 1, 2020
The difference between the right word and the almost-right word, Mark Twain said, is the difference between lightning and a lightning bug.
It’s as good a proverb as any to point out the perils of...
July 1, 2020
Since its launch in 2000, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing perf...
Available to: EAPOR
Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
The way financial organisations communicate with vulnerable customers have always been a keen focus for regulators. In a post-pandemic world, the fair treatment of those who are especially susceptib...
Available to: EAPO
In this online event, we’ll be discussing new ideas and new thinking about online events. Especially in B2B where the pandemic has wreaked havoc with conventional sales and marketing approaches revo...
Available to: EAP
Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
2020 has reminded us all of the inevitability of change.
It has also highlighted that the two most important skills in the world of business are the ability to lead change and the ability to embrac...
Available to: EAP
Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
The Coronavirus pandemic changed business and consumer behaviour almost overnight, causing recessions, widespread job losses, and a decimated investment market.
A big winner in this situation has b...
Available to: EAP
Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
Somewhere in the first chapter of almost every book ever written about brand, you'll find a big emphasis on differentiation. Being seen to be different, it'll say, is what brands are all about. Bu...
Available to: EAP
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