Brand Strategy


389

Members

Most active members

Chairperson

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth


Adam Lees

Senior Manager, Strategic Marketing

Investec Asset Management



Adam Sharp

MD & Co-Founder

CleverTouch



Ailsa Bates

Account Director

Editions Financial


Let go of your brand ads. Hold onto your purpose.

Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.

Only a week ago the disaster facing CMOs was the sadness of not being able to...

Brand Strategy, Employee Engagement & Communications

0


Achieving Differentiation in a Crowded Marketplace

Our latest 60 Seconds debate is here, and we would love you to take part.

Achieving differentiation in a crowded marketplace

Do you struggle to create differentiation because you're encouraged t...

Brand Strategy

7


Why Brand is Critical in Asset Management

It has been said that brand is often the most powerful asset that asset managers fail to manage.

How you communicate your brand story to customers is absolutely central to driving a market-leading ...

Asset Management, Brand Strategy

0


Short-term Results Versus Longer-term Brand Building

Have financial services marketers been guilty of focusing too much on the short-term, in the chase for ROI? Has this meant a focus on digital channels rather than long-term brand building? What are th...

Brand Strategy

1


What is the Real Human Meaning Behind Your Brand?

The whole idea of ‘brand purpose’ is everywhere these days. For marketers, it’s not just about nice words, but about knowing how people really feel about their brand, and what is really driving ...

Brand Strategy, Retail Banking

0


Is the Future of Financial Services Circular?

“One man’s rubbish may be another man’s treasure.”

Hector Urquhart was a Scottish gamekeeper who lived in the nineteenth century and collected the stories that communities in the Highlands ...

Brand Strategy

0


How to market when your audience is in isolation

Coronavirus brings a new point of focus to the effectiveness of Out of Home (OOH) messaging – with reduced social contact and travel, what happens to awareness-raising activities?
I live in the cen...

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


Defining Differentiation and Distinctiveness

Mark Brayton discusses how understanding what differentiation and distinctiveness mean in relation to different brands across the financial services sector can play a key role in brand strategy....

Brand Strategy

0


A Question of Differentiation or Distinctiveness

Mark Huxley argues the case of whether it is Distinctiveness "vs" Differentiation or "and" Differentiation and how best to implement this into a long term strategy....

Brand Strategy

0


Differentiation and Distinction

John Riley discusses how both differentiation and distinctiveness are important when supported by a well executed, clear strategy....

Brand Strategy

0


Creating Brand Value in Financial Services

In an increasingly globalised market – where even how a business defines their competition may change day-to-day thanks to technology disruption and evolving business models – companies are more a...

Brand Strategy

0


Presentation Slides: The Influencer Ecosystem – 12 September 2019

Presentation slides from The Influencer Ecosystem on 12 September 2019

Speakers:
Jack Morel-Paulo, Head of Influencer Marketing Strategy, Onalytica
Scott Guthrie, Influencer Marketing Consultant...

Brand Strategy

0


Feb
12
LDN

Differentiation vs Distinctiveness

Somewhere in the first chapter of almost every book ever written about brand, you'll find a big emphasis on differentiation.  Being seen to be different, it'll say, is what brands are all about.  Bu...

Available to: EAP

Brand Strategy

0


Jan
29

Webinar: Marketing Effectiveness Showcase

This webinar will look at one of the winning entries from our 2019 Marketing Effectiveness Awards; a great opportunity to learn about some of 2019’s most compelling campaigns, and understand why the...

Available to: EAPO

Brand Strategy, Life & Pensions

0


Oct
15
LDN

Free advertising: Do you get what you pay for?

For countless financial start-ups, big-ticket, big-budget advertising simply isn't an option. But no problem: surely these days you can build brands and recruit customers just as well, if not better, ...

Available to: EAP

Brand Strategy

0


Sep
12
LDN

The Influencer Ecosystem

Influencers have become an important part of the digital marketing landscape.

Now, just as a number of financial brands are showing an interest, tough questions are being asked. Is influencer marke...

Available to: EAP

Brand Strategy

0


May
16
LDN

State of Mind, State of Market – What makes a Challenger Brand?

Marketers in larger, established FS companies often lament complex processes and legacy IT systems that stand in the way of a more agile working environment to keep up with smaller start-ups. To compe...

Available to: EAP

Brand Strategy

0


Mar
12
LDN

Does Your Brand have a Purpose?

Inspired by some great case studies, marketers have become increasingly excited about the need to define and maintain a high-level corporate purpose.

But in a field where authenticity is all-import...

Available to: EAP

Brand Strategy

0


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