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Brand Strategy Community

Take a look at which Members are interested in Brand Strategy.

Join the community

Welcome to the Brand Strategy Community page, a hub of useful, content and resources discussing the role of brand in financial services marketing.

By joining our Brand Strategy Community, you will get access to content, insights, articles and more. And, have your business listed alongside your fellow brand professionals.

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View all members Steering committee Members

Latest Events

MAP

LDN

Brand Strategy – Hitting the Gold Standard for 2026

Brand Strategy

Venue To Be Confirmed
09:00 - 11:00
23.09.25
LDN

MA

LDN

Efficiency VS Originality – Balancing AI & Creativity

Brand Strategy

MBA Hend House, 233 Shaftesbury Ave, London WC2H 8EE
09:00 - 11:00
29.04.25
LDN

MA

LDN

More Than Meets the Eye – A Visual Branding Masterclass

Brand Strategy

Instinctif Partners, 65 Gresham St, London EC2V 7NQ
09:00 - 11:00
28.01.25
LDN

MAPB

LDN

Is Now the Time to Bring Back Brand Investment?

Brand Strategy

Mintel, 4 Playhouse Yard, London, EC4V 5EX
09:00 - 11:00
10.10.24
LDN

Latest Strategies

Strategy
Jun 19

MG’s electric renaissance shows the tenacity of a strong brand

Strategy
Apr 25

INTERVIEW – Uncommon Founder: Creativity is an act of human survival

Strategy
Apr 4

“Investing isn’t just for elites”: How Vanguard claimed V for victory in the UK market

Strategy
Mar 21

Investment trusts need to get the hang of B2C marketing

View more Strategies

Latest Tactics

Tactic
Jul 2

State Street rebrands asset management arm

Tactic
Jun 27

Barclays focuses on ‘Moments That Matter’ in Wimbledon campaign

Tactic
Jun 5

BNP Paribas hires crypto expert as new Head of Marketing

Tactic
Apr 10

Skipton Building Society launches new ‘Founded on Fairness’ brand position

View more Tactics

Latest On Demand

On Demand
Jun 1

Is your Brand fit for… Whatever’s coming next?

On Demand
Apr 29

Purpose in a year of ESG – Why organisations need to address what they stand for in 2021

On Demand
Apr 23

The Sponsorship Evolution

On Demand
Mar 23

Making digital services more accessible using inclusive design principles with ENGINE

View more On Demand

Members of this community

Take a look at which Members are interested in Brand Strategy.

Companies in this community

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https://thefsforum.co.uk/wp-content/uploads/2015/05/Libertine-London-Ltd.png
https://thefsforum.co.uk/wp-content/uploads/2015/05/Loop-Agencies-Ltd.jpeg
https://thefsforum.co.uk/wp-content/uploads/2015/05/Man-Bites-Dog.png
https://thefsforum.co.uk/wp-content/uploads/2015/05/Moreish-Marketing.png
https://thefsforum.co.uk/wp-content/uploads/2015/05/Paragon-DCX.png
https://thefsforum.co.uk/wp-content/uploads/2015/05/Publicis-Sapient.png
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https://thefsforum.co.uk/wp-content/uploads/2015/05/We-Are-Rationale-Ltd.jpg

Chairperson

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Communities: Asset Management, Insurance, Life & Pensions, Retail Banking

Committee

Ben Rhodes

Brand Director

Phoenix Group

Communities: Retail Banking

EB

Eugenie Biddle

Head of Brand and Customer Communications

NS&I

Sarah Shôve

Co-Head of EMEA Marketing and Head of Global Brand Strategy

Columbia Threadneedle Investments

Communities: Corporate Communications

List of members

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth

Communities: Performance Marketing, Private Banking

Adam Lees

Head of Marketing

InvestEngine

Communities: Asset Management, Performance Marketing

AP

Adam Powell

Co-founder / COO

Policy Expert

Communities: Insurance, Performance Marketing, General

AS

Adam Sharp

MD & Co-Founder

CleverTouch

Communities: Performance Marketing

Adrian Whittaker

Corporate Sales Director

myhomemove

Communities: Private Banking, Mortgages, Insurance, Corporate and Investment Banking, Asset Management, Retail Banking

AB

Ailsa Bates

Account Director

Editions Financial

Communities: Performance Marketing

AF

Alan Fender

Fin International

Communities: Corporate Communications, Asset Management, General, Performance Marketing

ag

alan gilmour

Head of Acquisition and Retention

Police Mutual

Communities: Insurance, Life & Pensions, Retail Banking, Performance Marketing

Alan Thorpe

Digital and data Director

Bray Leino Yucca

Communities: Performance Marketing

Alan Walsh

Head of Network & Partnerships

Communities: Retail Banking, Performance Marketing, General

AJ

Alasdair Johnson

Marketing Director

Neptune Investment Management

Communities: Asset Management, Performance Marketing, General, Corporate Communications

Alastair Pegg

CMO

A-Plan Insurance

Communities: Retail Banking

Alexandra Black

Group Account Director

SapientNitro

Communities: Insurance, Performance Marketing, Asset Management

Alex Cooke

Marketing Officer

Willson Grange Limited

Communities: Life & Pensions, Private Banking, Mortgages, Corporate Communications, General, Performance Marketing

Alex Hammond

Managing Director

Also Communications

Communities: Private Banking, Mortgages, Performance Marketing, Corporate Communications, Retail Banking

AB

Alex Brown

weber shandwick

Communities: Asset Management, Corporate and Investment Banking, Insurance, Life & Pensions, Private Banking, Corporate Communications, Performance Marketing, General