Digital Marketing Executive
Sanlam Private Wealth
Business Development Director
Prophet Brand Strategy ltd
Corporate Sales Director
Our latest 60 Seconds debate is here, and we would love you to take part. All responses will be published in the next online edition of Argent. Our debate topic is:
Achieving differentiation in a c...
June 6, 2019
Have financial services marketers been guilty of focusing too much on the short-term, in the chase for ROI? Has this meant a focus on digital channels rather than long-term brand building? What are th...
February 18, 2019
I suppose maybe it depends what you mean by disruptive. Some financial services disruptor brands may have impressively disruptive tales to tell about their use of social media or their digital targeti...
April 29, 2019
Purpose-led companies can make a tremendous difference in the world. Businesses have the size, reach and trust it takes, and people expect companies to use this power for a good purpose. Purpose can d...
January 31, 2019
Marketers in larger, established FS companies often lament complex processes and legacy IT systems that stand in the way of a more agile working environment to keep up with smaller start-ups. To compe...
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