Chairperson
Brand & Marketing Consultant
Lucian Camp Consulting
Committee
Brand Strategy and Innovation
BlackRock
Global Brand Direct & CMO DirectAsia
Hiscox
Head of Brand Strategy
AXA UK
Former Director of Customer Marketing
Royal Mail
Former Marketing Director
Barclays UK
Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.
Only a week ago the disaster facing CMOs was the sadness of not being able to...
March 25, 2020
Our latest 60 Seconds debate is here, and we would love you to take part.
Achieving differentiation in a crowded marketplace
Do you struggle to create differentiation because you're encouraged t...
June 6, 2019
It has been said that brand is often the most powerful asset that asset managers fail to manage.
How you communicate your brand story to customers is absolutely central to driving a market-leading ...
May 20, 2019
Have financial services marketers been guilty of focusing too much on the short-term, in the chase for ROI? Has this meant a focus on digital channels rather than long-term brand building? What are th...
February 18, 2019
The whole idea of ‘brand purpose’ is everywhere these days. For marketers, it’s not just about nice words, but about knowing how people really feel about their brand, and what is really driving ...
January 29, 2019
“One man’s rubbish may be another man’s treasure.”
Hector Urquhart was a Scottish gamekeeper who lived in the nineteenth century and collected the stories that communities in the Highlands ...
January 17, 2019
What effect will the pandemic have on the financial services industry? In this new blog, Mintel’s Associate Director of Financial Services research Richard Shepherd analyses the short, medium and lo...
August 3, 2020
Hysteresis. Hysteria. They look similar, but in a quirk of Greek etymology their origins are very different. However, in the post Covid world, you’d be forgiven for thinking they were closely connec...
July 17, 2020
A whopping 75% of the internet’s 3 billion users don’t speak English, according to Internet World Stats. And 56% of those users say having content in their native language is more important to th...
July 1, 2020
The difference between the right word and the almost-right word, Mark Twain said, is the difference between lightning and a lightning bug.
It’s as good a proverb as any to point out the perils of...
July 1, 2020
With companies in the top quartile for diversity showing a 20% increase in profitability according to McKinsey, the link between diversity and company performance can’t be denied.
86% of women an...
June 24, 2020
"Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a pos...
June 23, 2020
Somewhere in the first chapter of almost every book ever written about brand, you'll find a big emphasis on differentiation. Being seen to be different, it'll say, is what brands are all about. Bu...
Available to: EAP
This webinar will look at one of the winning entries from our 2019 Marketing Effectiveness Awards; a great opportunity to learn about some of 2019’s most compelling campaigns, and understand why the...
Available to: EAPO
For countless financial start-ups, big-ticket, big-budget advertising simply isn't an option. But no problem: surely these days you can build brands and recruit customers just as well, if not better, ...
Available to: EAP
Influencers have become an important part of the digital marketing landscape.
Now, just as a number of financial brands are showing an interest, tough questions are being asked. Is influencer marke...
Available to: EAP
Marketers in larger, established FS companies often lament complex processes and legacy IT systems that stand in the way of a more agile working environment to keep up with smaller start-ups. To compe...
Available to: EAP
Inspired by some great case studies, marketers have become increasingly excited about the need to define and maintain a high-level corporate purpose.
But in a field where authenticity is all-import...
Available to: EAP
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