Chairperson
Founder
Lucian Camp Consulting
Committee
Brand and Advertising
BlackRock
Global Brand Direct & CMO DirectAsia
Hiscox
Head of Brand Strategy
AXA UK
Director of Customer Marketing
Royal Mail
Former Marketing Director
Barclays UK
Have financial services marketers been guilty of focusing too much on the short-term, in the chase for ROI? Has this meant a focus on digital channels rather than long-term brand building? What are th...
February 18, 2019
The whole idea of ‘brand purpose’ is everywhere these days. For marketers, it’s not just about nice words, but about knowing how people really feel about their brand, and what is really driving ...
January 29, 2019
“One man’s rubbish may be another man’s treasure.”
Hector Urquhart was a Scottish gamekeeper who lived in the nineteenth century and collected the stories that communities in the Highlands ...
January 17, 2019
Potatoes are very rarely perfectly spherical. Planets are always spherical. At least compared to potatoes. The forces of gravity mean that matter over a certain mass conforms to a spherical shape. Som...
October 25, 2018
Are financial services companies deluding themselves over the strength of their brands?
Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all ...
February 13, 2018
Engaging financial advisers and intermediaries with great writing.
The growth of digital communication across websites, blogs and social media has handed users immense power: The power to ignore an...
August 9, 2017
Asset Management, Brand Strategy, Digital & Direct Marketing
Purpose-led companies can make a tremendous difference in the world. Businesses have the size, reach and trust it takes, and people expect companies to use this power for a good purpose. Purpose can d...
January 31, 2019
In Lucian’s first Financial Word of the year, he discusses why defining an offer in terms of risk is so counter-productive.
Why risk should not be central to your proposition
I think my favou...
January 17, 2019
The financial services sector has never had a more critical role than the one it will play in 2019. Teamspirit anticipates the challenges for the year ahead
Amid the global political uncertainty an...
January 11, 2019
Is it possible to proof the financial value of Brand?
Speakers:
Richard Haigh, Brand Finance
Jane Bloomfield, Kantar
Martin Bellingham, AXA UK...
November 6, 2018
A customer’s experience with a brand – in any sector – plays a vital role in overall perception and loyalty. This is true across both the day-to-day customer experience, as well as the experie...
October 26, 2018
Lucian Camp explains why tackling trust in financial services is a hiding to nothing, and instead we should be focusing on managing distrust.
Sitting at my desk not even an hour ago, I took a sca...
October 18, 2018
Marketers in larger, established FS companies often lament complex processes and legacy IT systems that stand in the way of a more agile working environment to keep up with smaller start-ups. To compe...
Available to: EAP
Inspired by some great case studies, marketers have become increasingly excited about the need to define and maintain a high-level corporate purpose.
But in a field where authenticity is all-import...
Available to: EAP
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Nudge: Improving Decisions about Health, Wealth, and Happiness, the ground-breaking behavioural econo...
Available to: EAPO
All brands strive to have positive perception among consumers, which is shaped heavily by their experience with, and knowledge of, the brand.
As a result, many agencies produce reports aimed at mea...
Available to: EAP
Corporate Social Responsibility must align itself with positive business outcomes and long-term profitability in order to prove it’s not just window dressing.
That means actions that have a posit...
Available to: EAP
Advertising your brand to the customer of tomorrow will be shaped by their media consumption.
Predictions of the death of print are, to mis-quote Mark Twain, ‘greatly exaggerated’. But forecast...
Available to: EAP
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