352
Members
Most active members
Chairperson
Founder
Lucian Camp Consulting
Committee
Global Brand Direct & CMO DirectAsia
Hiscox
Head of Brand Strategy
AXA UK
Director of Customer Marketing
Royal Mail
Marketing Director
Barclays UK
Potatoes are very rarely perfectly spherical. Planets are always spherical. At least compared to potatoes. The forces of gravity mean that matter over a certain mass conforms to a spherical shape. Som...
October 25, 2018
Are financial services companies deluding themselves over the strength of their brands?
Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all ...
February 13, 2018
Engaging financial advisers and intermediaries with great writing.
The growth of digital communication across websites, blogs and social media has handed users immense power: The power to ignore an...
August 9, 2017
Asset Management, Brand Strategy, Digital & Direct Marketing
As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...
February 23, 2017
Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, General Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking
Way back in the 19th Century, with the invention of mechanical production having led to a proliferation of shoddy furniture and clothing, a group of concerned artists led by William Morris raged again...
November 2, 2016
Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...
October 4, 2016
Is it possible to proof the financial value of Brand?
Speakers:
Richard Haigh, Brand Finance
Jane Bloomfield, Kantar
Martin Bellingham, AXA UK...
November 6, 2018
A customer’s experience with a brand – in any sector – plays a vital role in overall perception and loyalty. This is true across both the day-to-day customer experience, as well as the experie...
October 26, 2018
Lucian Camp explains why tackling trust in financial services is a hiding to nothing, and instead we should be focusing on managing distrust.
Sitting at my desk not even an hour ago, I took a sca...
October 18, 2018
Terry Tyrell, WorldWide Chairman at Superunion presented on how brands can enhance their reputation and culture....
October 9, 2018
Andy McLennan, Group Reputation Lead, shared Aviva's journey to grow reputation....
October 9, 2018
David Schofield, Group Head of Corporate Responsibility, Aviva shared his views on business ethics and CRS at our event. This is his presentation....
September 11, 2018
Nudge: Improving Decisions about Health, Wealth, and Happiness, the ground-breaking behavioural economics work, is now 10 years old. The ‘nudge’ approach is already widely used in financial servic...
Available to: EAPO
All brands strive to have positive perception among consumers, which is shaped heavily by their experience with, and knowledge of, the brand.
As a result, many agencies produce reports aimed at mea...
Available to: EAP
Corporate Social Responsibility must align itself with positive business outcomes and long-term profitability in order to prove it’s not just window dressing.
That means actions that have a posit...
Available to: EAP
Advertising your brand to the customer of tomorrow will be shaped by their media consumption.
Predictions of the death of print are, to mis-quote Mark Twain, ‘greatly exaggerated’. But forecast...
Available to: EAP
We all agree that financial services brands are (largely, at least) experiential. So, we must also agree that brand perceptions are shaped by all seven of the famous "Seven Ps" (not just Promotion, bu...
Available to: E
We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.
Smart metrics and...
Available to: EAP
Brand Strategy, Corporate Communications, Digital & Direct Marketing
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