Brand Strategy


352

Members

Most active members

Chairperson

Lucian Camp

Lucian Camp

Founder

Lucian Camp Consulting

Abi Mauger

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth



adam-proops

Adam Proops

Business Development Director

Prophet Brand Strategy ltd


Adam Sharp

MD & Co-Founder

CleverTouch



Ailsa Bates

Account Director

Editions Financial


Jump Up, Jump Out

Potatoes are very rarely perfectly spherical. Planets are always spherical. At least compared to potatoes. The forces of gravity mean that matter over a certain mass conforms to a spherical shape. Som...

Brand Strategy

0


It’s Time the Penny Dropped

Are financial services companies deluding themselves over the strength of their brands?

Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all ...

Brand Strategy

2


Every Asset Manager has a Story to Tell. What’s Yours?

Engaging financial advisers and intermediaries with great writing.

The growth of digital communication across websites, blogs and social media has handed users immense power: The power to ignore an...

Asset Management, Brand Strategy, Digital & Direct Marketing

1


Product and Service Innovation in Financial Services

As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, General Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking

10


Advertising in the Second Machine Age

Way back in the 19th Century, with the invention of mechanical production having led to a proliferation of shoddy furniture and clothing, a group of concerned artists led by William Morris raged again...

Brand Strategy

0


Legal, Decent Honest and Truthful?

Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...

Brand Strategy, Corporate Communications

0


Presentation Slides: Measuring Brand Equity

Is it possible to proof the financial value of Brand?

Speakers:
Richard Haigh, Brand Finance
Jane Bloomfield, Kantar
Martin Bellingham, AXA UK...

Brand Strategy

0


A New Normal: Customer Experience in Financial Services

A customer’s experience with a brand – in any sector – plays a vital role in overall perception and loyalty. This is true across both the day-to-day customer experience, as well as the experie...

Brand Strategy

0


Financial Word – Trust in Financial Services

Lucian Camp explains why tackling trust in financial services is a hiding to nothing, and instead we should be focusing on managing distrust.

Sitting at my desk not even an hour ago, I took a sca...

Brand Strategy

0


The Importance of Business Reputation – Superunion

Terry Tyrell, WorldWide Chairman at Superunion presented on how brands can enhance their reputation and culture....

Brand Strategy, Corporate Communications

0


The Importance of Business Reputation – Aviva

Andy McLennan, Group Reputation Lead, shared Aviva's journey to grow reputation....

Brand Strategy, Corporate Communications

0


Business Ethics and the Consumer

David Schofield, Group Head of Corporate Responsibility, Aviva shared his views on business ethics and CRS at our event. This is his presentation....

Brand Strategy, Corporate Communications

0


Dec
13

‘Nudge for Good’ to Build Brand Trust (Webinar)

Nudge: Improving Decisions about Health, Wealth, and Happiness, the ground-breaking behavioural economics work, is now 10 years old. The ‘nudge’ approach is already widely used in financial servic...

Available to: EAPO

Brand Strategy

0


Nov
06
LDN

Measuring Brand Equity

All brands strive to have positive perception among consumers, which is shaped heavily by their experience with, and knowledge of, the brand.

As a result, many agencies produce reports aimed at mea...

Available to: EAP

Brand Strategy

0


Sep
11
LDN

Business Ethics and the Consumer

Corporate Social Responsibility must align itself with positive business outcomes and long-term profitability in order to prove it’s not just window dressing.

That means actions that have a posit...

Available to: EAP

Brand Strategy

0


Jun
26
LDN

Targeting the Future Customer

Advertising your brand to the customer of tomorrow will be shaped by their media consumption.

Predictions of the death of print are, to mis-quote Mark Twain, ‘greatly exaggerated’. But forecast...

Available to: EAP

Brand Strategy

0


Jun
05
LDN

How Many Ps in “Brand”?

We all agree that financial services brands are (largely, at least) experiential. So, we must also agree that brand perceptions are shaped by all seven of the famous "Seven Ps" (not just Promotion, bu...

Available to: E

Brand Strategy

0


May
01
LDN

Marketing Effectiveness Awards Showcase

We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.

Smart metrics and...

Available to: EAP

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


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