Brand Strategy


389

Members

Most active members

Chairperson

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth


Adam Lees

Senior Manager, Strategic Marketing

Investec Asset Management



Adam Sharp

MD & Co-Founder

CleverTouch



Ailsa Bates

Account Director

Editions Financial


Let go of your brand ads. Hold onto your purpose.

Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.

Only a week ago the disaster facing CMOs was the sadness of not being able to...

Brand Strategy, Employee Engagement & Communications

0


Achieving Differentiation in a Crowded Marketplace

Our latest 60 Seconds debate is here, and we would love you to take part.

Achieving differentiation in a crowded marketplace

Do you struggle to create differentiation because you're encouraged t...

Brand Strategy

7


Why Brand is Critical in Asset Management

It has been said that brand is often the most powerful asset that asset managers fail to manage.

How you communicate your brand story to customers is absolutely central to driving a market-leading ...

Asset Management, Brand Strategy

0


Short-term Results Versus Longer-term Brand Building

Have financial services marketers been guilty of focusing too much on the short-term, in the chase for ROI? Has this meant a focus on digital channels rather than long-term brand building? What are th...

Brand Strategy

1


What is the Real Human Meaning Behind Your Brand?

The whole idea of ‘brand purpose’ is everywhere these days. For marketers, it’s not just about nice words, but about knowing how people really feel about their brand, and what is really driving ...

Brand Strategy, Retail Banking

0


Is the Future of Financial Services Circular?

“One man’s rubbish may be another man’s treasure.”

Hector Urquhart was a Scottish gamekeeper who lived in the nineteenth century and collected the stories that communities in the Highlands ...

Brand Strategy

0


COVID-19’s impact on the financial services industry

What effect will the pandemic have on the financial services industry? In this new blog, Mintel’s Associate Director of Financial Services research Richard Shepherd analyses the short, medium and lo...

Brand Strategy, Corporate Communications

0


Has our relationship with money been changed forever?

Hysteresis. Hysteria. They look similar, but in a quirk of Greek etymology their origins are very different. However, in the post Covid world, you’d be forgiven for thinking they were closely connec...

Brand Strategy, Retail Banking

0


5 Tips for Managing a Multilingual Experience

A whopping 75% of the internet’s 3 billion users don’t speak English, according to Internet World Stats. And 56% of those users say having content in their native language is more important to th...

Brand Strategy

0


Why Should You Localize Your Website?

The difference between the right word and the almost-right word, Mark Twain said, is the difference between lightning and a lightning bug.

It’s as good a proverb as any to point out the perils of...

Brand Strategy, Corporate Communications

0


Branding for Talent: Financial Services

With companies in the top quartile for diversity showing a 20% increase in profitability according to McKinsey, the link between diversity and company performance can’t be denied.

86% of women an...

Brand Strategy, Corporate Communications

0


Greater Expectations: Understanding, Implementing and Setting Real Corporate Purpose

"Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a pos...

Brand Strategy

0


Feb
12
LDN

Differentiation vs Distinctiveness

Somewhere in the first chapter of almost every book ever written about brand, you'll find a big emphasis on differentiation.  Being seen to be different, it'll say, is what brands are all about.  Bu...

Available to: EAP

Brand Strategy

0


Jan
29

Webinar: Marketing Effectiveness Showcase

This webinar will look at one of the winning entries from our 2019 Marketing Effectiveness Awards; a great opportunity to learn about some of 2019’s most compelling campaigns, and understand why the...

Available to: EAPO

Brand Strategy, Life & Pensions

0


Oct
15
LDN

Free advertising: Do you get what you pay for?

For countless financial start-ups, big-ticket, big-budget advertising simply isn't an option. But no problem: surely these days you can build brands and recruit customers just as well, if not better, ...

Available to: EAP

Brand Strategy

0


Sep
12
LDN

The Influencer Ecosystem

Influencers have become an important part of the digital marketing landscape.

Now, just as a number of financial brands are showing an interest, tough questions are being asked. Is influencer marke...

Available to: EAP

Brand Strategy

0


May
16
LDN

State of Mind, State of Market – What makes a Challenger Brand?

Marketers in larger, established FS companies often lament complex processes and legacy IT systems that stand in the way of a more agile working environment to keep up with smaller start-ups. To compe...

Available to: EAP

Brand Strategy

0


Mar
12
LDN

Does Your Brand have a Purpose?

Inspired by some great case studies, marketers have become increasingly excited about the need to define and maintain a high-level corporate purpose.

But in a field where authenticity is all-import...

Available to: EAP

Brand Strategy

0


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