Brand Strategy


396

Members

Most active members

Chairperson

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth


Adam Lees

Senior Manager, Strategic Marketing

Investec Asset Management



Adam Sharp

MD & Co-Founder

CleverTouch



Ailsa Bates

Account Director

Editions Financial


Let go of your brand ads. Hold onto your purpose.

Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.

Only a week ago the disaster facing CMOs was the sadness of not being able to...

Brand Strategy, Employee Engagement & Communications

0


Achieving Differentiation in a Crowded Marketplace

Our latest 60 Seconds debate is here, and we would love you to take part.

Achieving differentiation in a crowded marketplace

Do you struggle to create differentiation because you're encouraged t...

Brand Strategy

7


Why Brand is Critical in Asset Management

It has been said that brand is often the most powerful asset that asset managers fail to manage.

How you communicate your brand story to customers is absolutely central to driving a market-leading ...

Asset Management, Brand Strategy

0


Short-term Results Versus Longer-term Brand Building

Have financial services marketers been guilty of focusing too much on the short-term, in the chase for ROI? Has this meant a focus on digital channels rather than long-term brand building? What are th...

Brand Strategy

1


What is the Real Human Meaning Behind Your Brand?

The whole idea of ‘brand purpose’ is everywhere these days. For marketers, it’s not just about nice words, but about knowing how people really feel about their brand, and what is really driving ...

Brand Strategy, Retail Banking

0


Is the Future of Financial Services Circular?

“One man’s rubbish may be another man’s treasure.”

Hector Urquhart was a Scottish gamekeeper who lived in the nineteenth century and collected the stories that communities in the Highlands ...

Brand Strategy

0


It’s Only Fair

Nobody can be in any doubt about the material consequences of the pandemic and its impact on the UK, and indeed, the world,
financially, politically and most importantly, emotionally.

While you ma...

Brand Strategy

0


Tackling financial well-being is next on the agenda for financial service providers

Now that customers have regained trust in financial service providers with their money and their data, financial well-being and financial wellness are topics that are top of mind for the majority – ...

Brand Strategy, Retail Banking

0


COVID-19’s impact on the financial services industry

What effect will the pandemic have on the financial services industry? In this new blog, Mintel’s Associate Director of Financial Services research Richard Shepherd analyses the short, medium and lo...

Brand Strategy, Corporate Communications

0


Has our relationship with money been changed forever?

Hysteresis. Hysteria. They look similar, but in a quirk of Greek etymology their origins are very different. However, in the post Covid world, you’d be forgiven for thinking they were closely connec...

Brand Strategy, Retail Banking

0


5 Tips for Managing a Multilingual Experience

A whopping 75% of the internet’s 3 billion users don’t speak English, according to Internet World Stats. And 56% of those users say having content in their native language is more important to th...

Brand Strategy

0


Why Should You Localize Your Website?

The difference between the right word and the almost-right word, Mark Twain said, is the difference between lightning and a lightning bug.

It’s as good a proverb as any to point out the perils of...

Brand Strategy, Corporate Communications

0


May
27

Awards for Innovation 2021

Since its launch in 2000, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing perf...

Available to: EAPOR

Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking

0


May
25

Is your brand fit for… whatever’s coming next?

Predicting the exact shape of the future is a mug's game, but at least one thing is clear:  we're all making a big and rapid move along the spectrum from the real world to the virtual.  Yet how many...

Available to: EA

Brand Strategy

0


Feb
23

Webinar: Improving communication experiences for vulnerable customers in a post-pandemic world

The way financial organisations communicate with vulnerable customers have always been a keen focus for regulators.  In a post-pandemic world, the fair treatment of those who are especially susceptib...

Available to: EAP

Brand Strategy

0


Feb
11

Webinar: An Online Event About … Online Events

In this online event, we’ll be discussing new ideas and new thinking about online events. Especially in B2B where the pandemic has wreaked havoc with conventional sales and marketing approaches revo...

Available to: EAP

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking

0


Jan
26

Interactive Workshop: Part 1 – Leading and Embracing Change in an Uncertain World

2020 has reminded us all of the inevitability of change.

It has also highlighted that the two most important skills in the world of business are the ability to lead change and the ability to embrac...

Available to: EAP

Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking

0


Jan
21

Webinar: The Customer of Tomorrow – Beyond The Pandemic

The Coronavirus pandemic changed business and consumer behaviour almost overnight, causing recessions, widespread job losses, and a decimated investment market.

A big winner in this situation has b...

Available to: EAP

Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking

0


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