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Exclusive interviews, articles and research for senior leaders responsible for setting marketing strategy.

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Apr 19

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CASE STUDY: Specialist lender Together Money looks to Open Doors with new campaign

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Mar 14

Q&A: Inside the rebrand of Architas to AXA IM Select

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FSF MARKETER OF THE YEAR 2023: Dimensional’s EMEA Head of Marketing

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Jan 26

INTERVIEW: The West Brom Head of Marketing on balancing innovation with inclusion

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Nov 9

ANALYSIS: Monzo adds insurance, investments as it looks to be go-to financial app

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Oct 9

Nationwide enlists The Crown’s Dominic West for new ad

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Apr 28

Tesco Bank Head of Marketing: Bringing every little helps to finance

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Mar 10

Q&A: Ecology Building Society’s marketing chief on taking ESG to the mainstream

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Mar 3

Raisin UK Co-founder: Why customers are still dragging their feet on savings

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Oct 14

Nationwide Marketing & Communications Director on marketing purpose during the cost-of-living crisis

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Aug 12

Al Rayan Bank Head of Marketing: “Partnership is the essence of Islamic banking”

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Feb 17
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Nationwide Marketing Director: Mutual values are still the core of our messaging

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Feb 11

Metro Bank Marketing Director: ‘Brand is not a perception game – it’s a reality game’

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Jan 24

INTERVIEW Starling Brand Director on Meta ad boycott and how to overcome retail banking inertia

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May 17
10 min read

TSB’s Emma Stacey on David Schwimmer and “money confidence” during the pandemic

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May 12
10 min read

INTERVIEW How OakNorth built a B2B brand for the “Missing Middle” of SMEs

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May 7
15 min read

INTERVIEW How Starling Bank found a middle ground between challenger and high street banks

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May 7
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INTERVIEW Why Shawbrook Bank is backing sports sponsorship with Saracens deal

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Feb 22

Consumer Confidence Briefing February 2021

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Dec 18

Consumer Confidence Briefing December 2020

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Nov 24
10 min read

Consumer Confidence Briefing November 2020

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Oct 6
10 min read

COVID-19’s impact on the retail banking sector

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Oct 6
12 min read

Tackling financial well-being is next on the agenda for financial service providers

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Oct 5
7 min read

Retail Banking Coronavirus Weekly Insights – Week End 2 October 2020

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Oct 2
6 min read

Retail Banking Coronavirus Weekly Insights – Week End 25 September 2020

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Oct 2
10 min read

Consumer Confidence Briefing September 2020

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Sep 23
10 min read

Retail Banking Coronavirus Weekly Insights – Week End 18 September 2020

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Sep 16
6 min read

British public’s top 100 most loved financial services brands revealed

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Sep 8
7 min read

Retail Banking Coronavirus Weekly Insights – Week End 4 September 2020

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Aug 25
6 min read

Retail Banking Coronavirus Weekly Insights – Week End 24 August 2020

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Aug 20

Retail Banking Coronavirus Weekly Insights – Week End 14 August 2020

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Aug 3
6 min read

Retail Banking Coronavirus Weekly Insights – Week End 24 July 2020

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Aug 3
10 min read

July 2020 Consumer Confidence Briefing

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Jul 22
10 min read

Retail Banking Coronavirus Weekly Insights – Week End 17 July 2020

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Jul 17
8 min read

Has our relationship with money been changed forever?

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Jul 13
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 10 July 2020

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Jul 7
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 3 July 2020

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Jun 26
10 min read

Life after Covid: The Banking Sector

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Jun 23
8 min read

Retail Banking Coronavirus Weekly Insights – Week End 19 June 2020

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Jun 16
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 12 June 2020

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Jun 2
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 29 May 2020

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May 27
6 min read

Retail Banking Coronavirus Weekly Insights Week End 22 May 2020

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May 21
5 min read

Retail Banking Coronavirus Weekly Insights Week End 15 May 2020

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May 13
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 7 May 2020

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May 7
10 min read

April 2020 Consumer Confidence Briefing

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Dec 16
12 min read

The Race to Primary Banking Relationship Status

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Dec 16

The Race to Primary Banking Relationship Status

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Dec 4
5 min read

Consumer Banking: Are we at a Tipping Point?

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Dec 4

Consumer Banking: Are we at a Tipping Point?

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Feb 7

Consumer Confidence – Winter 2019 Review

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Mar 8

Rising Interest Rates: How will customer behaviour change?

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Oct 31

Consumer Confidence Briefing: Oct 16

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Jun 21

Keeping Pace with Consumer Demand

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Jun 6

The Future of Money

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May 27

May 2016 Consumer Confidence Briefing

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May 17

Defining the Digital Organization

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Apr 27

Do Borrowers and Savers Favour EU?

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Nov 5

Building a Beta Bank

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Oct 2

Sept 15 Consumer Confidence Briefing

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Jun 3

Challenges for Savings Providers: P2P and More, Funding Circle

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Jun 3

Challenges for Savings Providers: P2P and More, PBF Solutions

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May 1

Switching costs

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Nov 1

Banking's New Battleground

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Nov 1

The Times They Are A Changin'

Strategy
May 1

What will it take to open our wallets?

Strategy
Apr 1

The long-predicted demise of bank branches is premature

Strategy
Jan 22

Retailers Move In On Financial Services

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Strategy
May 17
10 min read

TSB’s Emma Stacey on David Schwimmer and “money confidence” during the pandemic

Strategy
May 12
10 min read

INTERVIEW How OakNorth built a B2B brand for the “Missing Middle” of SMEs

Strategy
May 7
15 min read

INTERVIEW How Starling Bank found a middle ground between challenger and high street banks

Strategy
May 7
10 min read

INTERVIEW Why Shawbrook Bank is backing sports sponsorship with Saracens deal

Strategy
Oct 6
10 min read

COVID-19’s impact on the retail banking sector

Strategy
Jun 21

Keeping Pace with Consumer Demand

Strategy
May 17

Defining the Digital Organization

Strategy
Nov 5

Building a Beta Bank

Strategy
May 1

Switching costs

Load more strategy
Strategy
Jan 26

INTERVIEW: The West Brom Head of Marketing on balancing innovation with inclusion

Strategy
Apr 28

Tesco Bank Head of Marketing: Bringing every little helps to finance

Strategy
Mar 10

Q&A: Ecology Building Society’s marketing chief on taking ESG to the mainstream

Strategy
Oct 14

Nationwide Marketing & Communications Director on marketing purpose during the cost-of-living crisis

Strategy
Jan 24

INTERVIEW Starling Brand Director on Meta ad boycott and how to overcome retail banking inertia

Load more strategy
Strategy
Oct 9

Nationwide enlists The Crown’s Dominic West for new ad

Strategy
Feb 22

Consumer Confidence Briefing February 2021

Strategy
Dec 18

Consumer Confidence Briefing December 2020

Strategy
Nov 24
10 min read

Consumer Confidence Briefing November 2020

Strategy
Oct 5
7 min read

Retail Banking Coronavirus Weekly Insights – Week End 2 October 2020

Strategy
Oct 2
6 min read

Retail Banking Coronavirus Weekly Insights – Week End 25 September 2020

Strategy
Oct 2
10 min read

Consumer Confidence Briefing September 2020

Strategy
Sep 23
10 min read

Retail Banking Coronavirus Weekly Insights – Week End 18 September 2020

Strategy
Sep 16
6 min read

British public’s top 100 most loved financial services brands revealed

Strategy
Sep 8
7 min read

Retail Banking Coronavirus Weekly Insights – Week End 4 September 2020

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Aug 25
6 min read

Retail Banking Coronavirus Weekly Insights – Week End 24 August 2020

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Aug 20

Retail Banking Coronavirus Weekly Insights – Week End 14 August 2020

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Aug 3
6 min read

Retail Banking Coronavirus Weekly Insights – Week End 24 July 2020

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Aug 3
10 min read

July 2020 Consumer Confidence Briefing

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Jul 22
10 min read

Retail Banking Coronavirus Weekly Insights – Week End 17 July 2020

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Jul 13
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 10 July 2020

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Jul 7
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 3 July 2020

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Jun 26
10 min read

Life after Covid: The Banking Sector

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Jun 23
8 min read

Retail Banking Coronavirus Weekly Insights – Week End 19 June 2020

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Jun 16
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 12 June 2020

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Jun 2
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 29 May 2020

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May 27
6 min read

Retail Banking Coronavirus Weekly Insights Week End 22 May 2020

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May 21
5 min read

Retail Banking Coronavirus Weekly Insights Week End 15 May 2020

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May 13
5 min read

Retail Banking Coronavirus Weekly Insights – Week End 7 May 2020

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May 7
10 min read

April 2020 Consumer Confidence Briefing

Strategy
Dec 16
12 min read

The Race to Primary Banking Relationship Status

Strategy
Dec 16

The Race to Primary Banking Relationship Status

Strategy
Dec 4
5 min read

Consumer Banking: Are we at a Tipping Point?

Strategy
Feb 7

Consumer Confidence – Winter 2019 Review

Strategy
Oct 31

Consumer Confidence Briefing: Oct 16

Strategy
May 27

May 2016 Consumer Confidence Briefing

Strategy
Oct 2

Sept 15 Consumer Confidence Briefing

Strategy
Nov 1

The Times They Are A Changin'

Strategy
Jan 22

Retailers Move In On Financial Services

Load more strategy
Strategy
Oct 6
12 min read

Tackling financial well-being is next on the agenda for financial service providers

Strategy
Jul 17
8 min read

Has our relationship with money been changed forever?

Strategy
Dec 16

The Race to Primary Banking Relationship Status

Strategy
Dec 4

Consumer Banking: Are we at a Tipping Point?

Strategy
Mar 8

Rising Interest Rates: How will customer behaviour change?

Strategy
Jun 6

The Future of Money

Strategy
Apr 27

Do Borrowers and Savers Favour EU?

Strategy
Jun 3

Challenges for Savings Providers: P2P and More, Funding Circle

Strategy
Jun 3

Challenges for Savings Providers: P2P and More, PBF Solutions

Strategy
Nov 1

Banking's New Battleground

Strategy
May 1

What will it take to open our wallets?

Strategy
Apr 1

The long-predicted demise of bank branches is premature

Load more strategy
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