After the Crisis

COVID-19 is pressing reset on economies, societies, and businesses across the world.
As business navigates this fast-changing world, to survive is one thing; to emerge stronger and more sustainable is quite another. Just over a decade ago the world faced another pivotal moment when the financial crash pushed economies, business and society to the brink. Ultimately, businesses pulled through that crisis – some with a better reputation than others.

The dust will settle on CV-19 at some point, and as the recovery gathers pace there will once again be winners and losers when it comes to corporate reputation. That is not to say that this is a zero-sum game; all brands can enhance their reputation if they act with compassion and authenticity.

In the following report, experts from across FleishmanHillard Fishburn share their thoughts on the communications challenges and opportunities corporates face today, and how the recovery from CV-19 demands a different approach from the one the business world adopted more than a decade ago.

As part of this, the report focuses on five key trends FleishmanHillard Fishburn have identified since the outbreak of the pandemic and discuss the implications these have on communications strategies as we rebound from the crisis.
Download the full report here: After the Crisis