Corporate Communications


179

Members

Most active members

Chairperson

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: General Insurance


Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0


Does your firm have a culture of communication?

Clients of the star fund manager Neil Woodford should expect to hear more from him. He is responding to period of under performance by pledging to communicate more. I’ve been a client of his for a f...

Corporate Communications

0


Language in Financial Services

“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett

Fine, I’ll admit it. Most financial se...

Corporate Communications, Digital & Direct Marketing

0


Legal, Decent Honest and Truthful?

Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...

Brand Strategy, Corporate Communications

0


State of Play: Benchmarking Content Marketing

We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just ...

Corporate Communications, Digital & Direct Marketing

0


The changing role of a corporate communicator

Corporate communications is the lifeblood of a working relationship between a company and its stakeholders. In a world now flooded with 24 hour news and content available in a variety of formats at th...

Corporate Communications

0


Ethnicity in Advertising

At Lloyds Banking Group we have a clear purpose - to help Britain prosper. This powerful commitment runs through the heart of everything we do to support the people, businesses and the communitie...

Corporate Communications

0


The Importance of Business Reputation – Superunion

Terry Tyrell, WorldWide Chairman at Superunion presented on how brands can enhance their reputation and culture....

Brand Strategy, Corporate Communications

0


The Importance of Business Reputation – Aviva

Andy McLennan, Group Reputation Lead, shared Aviva's journey to grow reputation....

Brand Strategy, Corporate Communications

0


Meet the Marketer: Anne-Marie McConnon

Our ongoing series of short interviews with leading financial services marketers, uncovers the driving forces behind their careers and what makes them tick. This month we get to know more about one of...

Asset Management, Corporate Communications

0


Business Ethics and the Consumer

David Schofield, Group Head of Corporate Responsibility, Aviva shared his views on business ethics and CRS at our event. This is his presentation....

Brand Strategy, Corporate Communications

0


Business Ethics and the Consumer

At our event on business ethics and CSR we heard from Becky Willan, Managing Director, Given London....

Brand Strategy, Corporate Communications

0


Mar
21
LDN

Where Does Financial Services Need to Try Harder: Meeting the Needs of the Under 30s, or the Over 70s?

Has the financial services industry really managed to reach and engage millennials? Has it forgotten the over 70s?

We bring together a panel of commentators to discuss the need for financial servic...

Available to: EAP

Corporate Communications

0


Oct
09
LDN

The Importance of Business Reputation

The reputation of a business is essential to its survival. Consciously or not, consumers are now far more aware of whether a company has a good reputation, or not.

The trust and confidence of the c...

Available to: EAP

Corporate Communications

0


Jun
13
LDN

The Communication Revolution

Fake news, AI, Levenson, Cambridge Analytica, Trump, #MeToo – marketing professionals are facing a communications revolution.

In this highly-topical session, we will look at the major secular tre...

Available to: EAP

Corporate Communications

0


May
01
LDN

Marketing Effectiveness Awards Showcase

We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.

Smart metrics and...

Available to: EAP

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


Jun
01
LDN

The General Election and Developing our Long Term Savings and Pensions Policy

The snap general election caught most people off guard, however the result could be crucial in influencing Britain's long term savings and pensions policy.  We bring together a panel of experts to di...

Available to:

Corporate Communications

0


Feb
21
LDN

Crisis Management Best Practice

The unexpected crisis will happen. So how well are you and your business set-up to deal with the unexpected, left-field disaster?

Now more than ever, the financial services industry needs to incor...

Available to: EA

Corporate Communications, General Insurance

0


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