Chairperson
Chief Executive
Lansons
The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...
August 13, 2018
Clients of the star fund manager Neil Woodford should expect to hear more from him. He is responding to period of under performance by pledging to communicate more. I’ve been a client of his for a f...
January 31, 2018
“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett
Fine, I’ll admit it. Most financial se...
March 31, 2017
Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...
October 4, 2016
We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just ...
June 27, 2016
Corporate communications is the lifeblood of a working relationship between a company and its stakeholders. In a world now flooded with 24 hour news and content available in a variety of formats at th...
July 10, 2015
In this month’s Meet the Marketer we talk to Christopher Dean, Head of Marketing at Sanlam about (among other things) finding the balance between creativity and proving effectiveness.
Please intr...
February 21, 2019
At Lloyds Banking Group we have a clear purpose - to help Britain prosper. This powerful commitment runs through the heart of everything we do to support the people, businesses and the communitie...
November 28, 2018
Terry Tyrell, WorldWide Chairman at Superunion presented on how brands can enhance their reputation and culture....
October 9, 2018
Andy McLennan, Group Reputation Lead, shared Aviva's journey to grow reputation....
October 9, 2018
Our ongoing series of short interviews with leading financial services marketers, uncovers the driving forces behind their careers and what makes them tick. This month we get to know more about one of...
September 21, 2018
David Schofield, Group Head of Corporate Responsibility, Aviva shared his views on business ethics and CRS at our event. This is his presentation....
September 11, 2018
For the last two decades, price comparison websites have revolutionised the way consumers have bought products and services, especially in the financial services and utilities industries.
This has ...
Available to: EAP
Has the financial services industry really managed to reach and engage millennials? Has it forgotten the over 70s?
We bring together a panel of commentators to discuss the need for financial servic...
Available to: EAP
The reputation of a business is essential to its survival. Consciously or not, consumers are now far more aware of whether a company has a good reputation, or not.
The trust and confidence of the c...
Available to: EAP
Fake news, AI, Levenson, Cambridge Analytica, Trump, #MeToo – marketing professionals are facing a communications revolution.
In this highly-topical session, we will look at the major secular tre...
Available to: EAP
We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.
Smart metrics and...
Available to: EAP
Brand Strategy, Corporate Communications, Digital & Direct Marketing
The snap general election caught most people off guard, however the result could be crucial in influencing Britain's long term savings and pensions policy. We bring together a panel of experts to di...
Available to:
