Chairperson
Chief Executive
Lansons
Us humans are not as rational as we’d like to think.
We’re all prone to biases, or ‘errors in thinking’ that have the potential to negatively affect our ability to make good decisions. They...
September 17, 2019
As part of a series on the most effective video strategies for business, Richard Thomson, Managing Director of Kaptcha has pulled together 10 tips to recruit staff with film – as well as engaging yo...
September 11, 2019
Corporate Communications, Employee Engagement & Communications
They’re not bright, colourful, fancy or loud. They rarely get to go to glitzy award ceremonies. And they’re never first in line when the budgets are handed out. But every Financial Services (FS) m...
September 11, 2019
The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...
August 13, 2018
Clients of the star fund manager Neil Woodford should expect to hear more from him. He is responding to period of under performance by pledging to communicate more. I’ve been a client of his for a f...
January 31, 2018
“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett
Fine, I’ll admit it. Most financial se...
March 31, 2017
What’s at Stake for the Financial Services Sector? With a week to go until the general election, Newgate Communications explained the latest developments in the campaign and analysed where the main ...
December 9, 2019
In this month’s Meet the Marketer we talk to Christopher Dean, Head of Marketing at Sanlam about (among other things) finding the balance between creativity and proving effectiveness.
Please intr...
February 21, 2019
At Lloyds Banking Group we have a clear purpose - to help Britain prosper. This powerful commitment runs through the heart of everything we do to support the people, businesses and the communitie...
November 28, 2018
Terry Tyrell, WorldWide Chairman at Superunion presented on how brands can enhance their reputation and culture....
October 9, 2018
Andy McLennan, Group Reputation Lead, shared Aviva's journey to grow reputation....
October 9, 2018
Our ongoing series of short interviews with leading financial services marketers, uncovers the driving forces behind their careers and what makes them tick. This month we get to know more about one of...
September 21, 2018
The words used by financial organisations are powerful, but are often sending the wrong messages. Language can be fuzzy, obscure, intimidating and confusing. Pete Dewar, Director of Brand Language wil...
Available to: EAP
With a week to go until the general election, we will discuss the latest developments in the campaign and analyse where the main parties stand on key issues that will affect the financial services sec...
Available to: EAP
While the nature and terms of the UK’s exit from the EU remains far from clear (at the time of writing), fundamental questions about the long-term post-Brexit landscape for the financial services in...
Available to: EAP
For the last two decades, price comparison websites have revolutionised the way consumers have bought products and services, especially in the financial services and utilities industries.
This has ...
Available to: EAP
Has the financial services industry really managed to reach and engage millennials? Has it forgotten the over 70s?
We bring together a panel of commentators to discuss the need for financial servic...
Available to: EAP
The reputation of a business is essential to its survival. Consciously or not, consumers are now far more aware of whether a company has a good reputation, or not.
The trust and confidence of the c...
Available to: EAP
