Corporate Communications


173

Members

Most active members

Chairperson

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: Insurance


Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




Finding Your Style

Coco Chanel said that fashion fades, but only style remains the same.

This doesn’t just apply to haute couture; it’s just as true for the way you present your business or the company you work f...

Corporate Communications, Employee Engagement & Communications

0


How Top Asset Managers Drive LinkedIn Engagement

LinkedIn is a primary channel for Asset Managers to connect with current and potential clients.

The top 10 asset management firms in the world have millions of LinkedIn followers between them. Impo...

Corporate Communications

1


Behavioural Economics in M&R Communications

Us humans are not as rational as we’d like to think.

We’re all prone to biases, or ‘errors in thinking’ that have the potential to negatively affect our ability to make good decisions. They...

Corporate Communications

0


The Power of Film

As part of a series on the most effective video strategies for business, Richard Thomson, Managing Director of Kaptcha has pulled together 10 tips to recruit staff with film – as well as engaging yo...

Corporate Communications, Employee Engagement & Communications

0


The ‘Cinderella Syndrome’

They’re not bright, colourful, fancy or loud. They rarely get to go to glitzy award ceremonies. And they’re never first in line when the budgets are handed out. But every Financial Services (FS) m...

Corporate Communications

0


Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0


COVID-19’s impact on the financial services industry

What effect will the pandemic have on the financial services industry? In this new blog, Mintel’s Associate Director of Financial Services research Richard Shepherd analyses the short, medium and lo...

Brand Strategy, Corporate Communications

0


Why Should You Localize Your Website?

The difference between the right word and the almost-right word, Mark Twain said, is the difference between lightning and a lightning bug.

It’s as good a proverb as any to point out the perils of...

Brand Strategy, Corporate Communications

0


Marketing in a Crisis: The Calm Before the (Next) Storm

During the first week of lockdown, the UK public wanted o hear either the same, or more, from brands regardless of the category they operated in.

Despite reports of pulled adverts and frozen marekt...

Corporate Communications

0


Branding for Talent: Financial Services

With companies in the top quartile for diversity showing a 20% increase in profitability according to McKinsey, the link between diversity and company performance can’t be denied.

86% of women an...

Brand Strategy, Corporate Communications

0


Lockdown and Beyond Sprint Survey: Ready to Rumble?

Covid-19 has radically altered priorities and created immense new challenges.

Senior marketers with responsibility for their firm’s thought leadership are consumed with crisis comms and strugglin...

Brand Strategy, Corporate Communications

0


Building your Brand’s Position on ESG

We have reached a pivotal moment in the growth of ESG investing, brought on in part by the coronavirus pandemic. With capital flooding into this marketplace, it’s crucial for asset managers to stand...

Asset Management, Corporate Communications

0


Dec
03

Seminar: Culture Shock: Corporate Purpose and Culture Post Pandemic

The global pandemic has highlighted just how important an organisation’s purpose, culture and values are when making critical decisions in a challenging environment, navigating evolving societal exp...

Available to: EA

Corporate Communications

0


Oct
22

Brand Insight Webinar: The Covid-19 Effect – Who’s Had a Good Crisis?

... And which not so good?  Years of unexpected drama like this one create all sorts of exceptional stresses and strains for brands, testing their positioning and propositions in ways that no-one cou...

Available to: EAP

Corporate Communications

0


Jun
03
LDN

Webinar: How Financial Brands Can Use Words To Stand Out

From established brands to edgy disrupters, consumers have a bewildering number of financial services brands to navigate. So how do they choose one from another? And how are financial brands using wor...

Available to: EAP

Corporate Communications

0


May
29

Webinar: CMO Surgery Special – The FSF Big Summer Quiz

Join us for our live Summer Marketing Quiz, where we will be quizzing you on the financial services marketing highlights of the past year.

We hope this will be a fun way to welcome the Summer month...

Available to: EAPO

Corporate Communications, Employee Engagement & Communications

0


May
22

Webinar: CMO Surgery – the World Post Covid-19

Coronavirus has turned our world on its head as businesses and consumers alike grapple with the financial fallout of Covid-19. Lenders scrambled to provide billions in business loans and mortgage holi...

Available to: EAPO

Corporate Communications, Employee Engagement & Communications

0


May
15

Webinar: CMO Surgery – Post-Pandemic Recovery Planning

Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. O...

Available to: EAPOR

Corporate Communications, Employee Engagement & Communications

0


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