Chairperson
Chief Executive
Lansons
Committee
Managing Partner
Newgate Communications
Coco Chanel said that fashion fades, but only style remains the same.
This doesn’t just apply to haute couture; it’s just as true for the way you present your business or the company you work f...
February 26, 2020
Corporate Communications, Employee Engagement & Communications
LinkedIn is a primary channel for Asset Managers to connect with current and potential clients.
The top 10 asset management firms in the world have millions of LinkedIn followers between them. Impo...
January 2, 2020
Us humans are not as rational as we’d like to think.
We’re all prone to biases, or ‘errors in thinking’ that have the potential to negatively affect our ability to make good decisions. They...
September 17, 2019
As part of a series on the most effective video strategies for business, Richard Thomson, Managing Director of Kaptcha has pulled together 10 tips to recruit staff with film – as well as engaging yo...
September 11, 2019
Corporate Communications, Employee Engagement & Communications
They’re not bright, colourful, fancy or loud. They rarely get to go to glitzy award ceremonies. And they’re never first in line when the budgets are handed out. But every Financial Services (FS) m...
September 11, 2019
The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...
August 13, 2018
What effect will the pandemic have on the financial services industry? In this new blog, Mintel’s Associate Director of Financial Services research Richard Shepherd analyses the short, medium and lo...
August 3, 2020
The difference between the right word and the almost-right word, Mark Twain said, is the difference between lightning and a lightning bug.
It’s as good a proverb as any to point out the perils of...
July 1, 2020
During the first week of lockdown, the UK public wanted o hear either the same, or more, from brands regardless of the category they operated in.
Despite reports of pulled adverts and frozen marekt...
July 1, 2020
With companies in the top quartile for diversity showing a 20% increase in profitability according to McKinsey, the link between diversity and company performance can’t be denied.
86% of women an...
June 24, 2020
Covid-19 has radically altered priorities and created immense new challenges.
Senior marketers with responsibility for their firm’s thought leadership are consumed with crisis comms and strugglin...
June 23, 2020
We have reached a pivotal moment in the growth of ESG investing, brought on in part by the coronavirus pandemic. With capital flooding into this marketplace, it’s crucial for asset managers to stand...
June 18, 2020
Since its launch in 2000, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing perf...
Available to: EAPOR
Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
2020 has reminded us all of the inevitability of change.
It has also highlighted that the two most important skills in the world of business are the ability to lead change and the ability to embrac...
Available to: EAP
Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
The Coronavirus pandemic changed business and consumer behaviour almost overnight, causing recessions, widespread job losses, and a decimated investment market.
A big winner in this situation has b...
Available to: EAP
Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
... And which not so good? Years of unexpected drama like this one create all sorts of exceptional stresses and strains for brands, testing their positioning and propositions in ways that no-one cou...
Available to: EAP
From established brands to edgy disrupters, consumers have a bewildering number of financial services brands to navigate. So how do they choose one from another? And how are financial brands using wor...
Available to: EAP
Join us for our live Summer Marketing Quiz, where we will be quizzing you on the financial services marketing highlights of the past year.
We hope this will be a fun way to welcome the Summer month...
Available to: EAPO
Corporate Communications, Employee Engagement & Communications
