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Our two award programmes celebrate the very best of financial services marketing.

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Highly regarded throughout the industry, winning a Financial Services Forum award is a feather in the cap for any marketer – and one that you can rightly be proud of.

You’ve got to be in it to win it though, so tell us how extraordinary your team are by taking part in our Awards for Marketing Innovation and Transformation and Awards for Marketing Effectiveness.

2026 Awards for Innovation and Transformation

Innovation is no longer just a process or supplement to core business strategy but a central tenet: a reminder to continuously strive for ongoing transformation.

The Financial Services Forum’s 2026 Awards for Innovation and Transformation are a celebration of the businesses, teams and individuals who have sparked innovation, change or transformation within their market, business or category.

We recognise that innovation and transformation can span businesses big and small, involve multi-department team collaboration and that incremental change can have a big impact.

The name has changed, and the scope has been broadened, but the core focus of the awards – and of the Forum itself – is still the same: to recognise and celebrate the most effective examples of marketing innovation, transformation and change across the whole financial services industry.

Key Dates for 2025

Deadline closes: 6 March 2026

Shortlist announced: April 2026

Winners announced: 9 July 2026 at De Vere Grand Connaught Rooms, London.

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2025 Awards for Marketing Effectiveness

Our Awards for Marketing Effectiveness have become one of the industry’s most sought-after and prestigious accolades.

The purpose of the Awards for Marketing Effectiveness has remained the same since they were introduced in 2002:

• to create a better understanding of the role and impact of marketing
• to prove, beyond doubt, that marketing can be effective
• to promote and reward those achieving exceptional marketing effectiveness

Although the size of budget will have an impact on the reach of the campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did the marketing activity achieve or exceed the targets set?

 

Key Dates for 2025

Deadline closes: 18 July 2025

Shortlist announced: 15 September 2025

Winners announced: 20 November 2025 at De Vere Grand Connaught Rooms, London.

 

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View our extensive calendar of unmissable financial services marketing events, webinars, and awards.

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