Committee
Director, New Income Streams
L&G Insurance
Head of Marketing
Travelers Europe
Head of Commercial Marketing
Direct Line Group
Marketing Director
AIG Life
Cultural Transformation Workstream Lead, Best for Customer Programme
Direct Line Group
As insurance professionals, we tend to view the world rationally. To a large extent, our industry is based on carefully measuring risk and presenting product benefits using sound empirical value.
B...
March 5, 2020
Mark Huxley, our newly installed Chairman of The Forum’s Insurance Special Interest Group shares some thoughts about the state of the sector.
Even to the most casual observer of the insurance sec...
September 5, 2019
In today’s rapidly evolving world, insurers face an influx of rising costs, disruptive startups, and pressure to find new revenue streams. At the same time, customer expectations grow as people are ...
May 8, 2019
What difference can add-ons make to insurance sales? That was the question our latest report, Engine for Growth, looked to answer. And while our research focused on the difference they made to motor i...
August 10, 2018
As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...
February 23, 2017
Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking
We are at the beginning of a financial services revolution. True disruption in the sector is only just starting to take shape. Amazon, eBay, Expedia, Uber and Betfair all changed the face of the marke...
May 10, 2016
Asset Management, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Private Banking and Wealth Management, Retail Banking
As we know, the impact of COVID-19 will be significant. The first few weeks of the pandemic saw significant market value decreases in the financial industry, with many large macro impacts at play.
...
October 6, 2020
Savanta's new research reveals the Top 100 Most Loved Financial Brands across a range of categories, from heritage banking brands to up-and-coming neobanks and trend-setting payment platforms.
PayP...
September 16, 2020
Post-Covid, 53% of customers think businesses will need to change the way they operate.
Specifically, research carried out by ENGINE in May 2020 found that 48% consumers felt insurers must focus on...
June 26, 2020
What skills make for an outstanding marketer in today’s financial services industry? An extensive understanding of your customers? A detailed knowledge of the business model? The ability to deliver ...
March 8, 2020
Ipsos’ latest Perils of Perception study highlights public[1] misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. ...
February 12, 2020
How can effective customer communications unlock the hidden value in your insurance customer base? Riverside give us 5 key areas to consider, including:
1. Do you neglect your greatest asset?
2....
February 5, 2020
Since its launch in 2000, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing perf...
Available to: EAPOR
Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
With traditional sponsorship models, including sporting events, either cancelled or unviable, many brands have had to adapt, shift and re-evaluate their approach. Whilst the pandemic has accelerated t...
Available to: EA
In this online event, we’ll be discussing new ideas and new thinking about online events. Especially in B2B where the pandemic has wreaked havoc with conventional sales and marketing approaches revo...
Available to: EAP
Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
2020 has reminded us all of the inevitability of change.
It has also highlighted that the two most important skills in the world of business are the ability to lead change and the ability to embrac...
Available to: EAP
Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
The Coronavirus pandemic changed business and consumer behaviour almost overnight, causing recessions, widespread job losses, and a decimated investment market.
A big winner in this situation has b...
Available to: EAP
Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking
When it comes to crucial financial products like general insurance, the pandemic has shifted consumer attitudes and buying behaviours.
These are the products that most consumers need now more than ...
Available to: EAP
