Chairperson
Consultant
Huxley Advisory
Committee
Director, New Income Streams
L&G Insurance
Head of Commercial Marketing
Direct Line Group
Head of Pricing & Product
Vigilis Insurance Services
Cultural Transformation Workstream Lead, Best for Customer Programme
Direct Line Group
As insurance professionals, we tend to view the world rationally. To a large extent, our industry is based on carefully measuring risk and presenting product benefits using sound empirical value.
B...
March 5, 2020
Mark Huxley, our newly installed Chairman of The Forum’s Insurance Special Interest Group shares some thoughts about the state of the sector.
Even to the most casual observer of the insurance sec...
September 5, 2019
In today’s rapidly evolving world, insurers face an influx of rising costs, disruptive startups, and pressure to find new revenue streams. At the same time, customer expectations grow as people are ...
May 8, 2019
What difference can add-ons make to insurance sales? That was the question our latest report, Engine for Growth, looked to answer. And while our research focused on the difference they made to motor i...
August 10, 2018
As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...
February 23, 2017
Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking
We are at the beginning of a financial services revolution. True disruption in the sector is only just starting to take shape. Amazon, eBay, Expedia, Uber and Betfair all changed the face of the marke...
May 10, 2016
Asset Management, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Private Banking and Wealth Management, Retail Banking
Post-Covid, 53% of customers think businesses will need to change the way they operate.
Specifically, research carried out by ENGINE in May 2020 found that 48% consumers felt insurers must focus on...
June 26, 2020
What skills make for an outstanding marketer in today’s financial services industry? An extensive understanding of your customers? A detailed knowledge of the business model? The ability to deliver ...
March 8, 2020
Ipsos’ latest Perils of Perception study highlights public[1] misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. ...
February 12, 2020
How can effective customer communications unlock the hidden value in your insurance customer base? Riverside give us 5 key areas to consider, including:
1. Do you neglect your greatest asset?
2....
February 5, 2020
Insurance brands which invest in thought leadership content will gain competitive advantage by positioning themselves as experts in their field. James Teideman of Editions Financial explains how.
T...
September 11, 2019
We invited a selection of winning and commended entries from The Forum’s 2016 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impr...
May 8, 2017
Coronavirus has forced us all to consider the robustness of our financial security in the event of losing our job or getting sick.
Little surprise, then, that research indicates an increase in inte...
Available to: EA
Mis-selling scandals, dual pricing, product bundling, commoditisation, lack of transparency, and convoluted language - the industry’s issues are well documented. Now, with the fast-changing working ...
Available to: EAPO
Many of the fastest growing insurance companies are relatively unknown brands, with their growth fuelled by the price comparison websites. Without the heritage of the likes of Direct Line or Aviva, ca...
Available to: E
Open Banking is the start of something significantly larger and more transformational than many first thought. Already, it is touching other verticals, like mortgages, pensions and utilities.
With ...
Available to: E
Could voice assistants such as the Google Assistant and Amazon Alexa be set to transform the e-commerce market, and change the way we acquire and service our customers?
Is the market set for anothe...
Available to: E
As we witness a sharp shift in consumers accessing e-commerce sites via their mobiles, we ask what the implication is for the insurance, banking and and the FS sector as a whole?
Whilst we have see...
Available to: E
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