Insurance


249

Members

Most active members

Chairperson

Mark Huxley

Consultant

Huxley Advisory


Adam Richards-Gray

Head of Marketing

Defaqto


Adele Bradley

Cultural Transformation Workstream Lead, Best for Customer Programme

Direct Line Group


Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc



Ainara Ayala-Soriano

Customer Strategy and Performance Manager

Direct Line Group


Behavioural Economics: Driving Revolutionary Results

As insurance professionals, we tend to view the world rationally. To a large extent, our industry is based on carefully measuring risk and presenting product benefits using sound empirical value.

B...

Insurance, Life & Pensions

0


Insurance; the winds of change

Mark Huxley, our newly installed Chairman of The Forum’s Insurance Special Interest Group shares some thoughts about the state of the sector.

Even to the most casual observer of the insurance sec...

Insurance

0


Build Trust and a Competitive Advantage

In today’s rapidly evolving world, insurers face an influx of rising costs, disruptive startups, and pressure to find new revenue streams. At the same time, customer expectations grow as people are ...

Insurance

0


How Can Add-Ons Drive Insurance Revenues?

What difference can add-ons make to insurance sales? That was the question our latest report, Engine for Growth, looked to answer. And while our research focused on the difference they made to motor i...

Insurance

0


Product and Service Innovation in Financial Services

As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking

9


The Disruption Revolution

We are at the beginning of a financial services revolution. True disruption in the sector is only just starting to take shape. Amazon, eBay, Expedia, Uber and Betfair all changed the face of the marke...

Asset Management, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Private Banking and Wealth Management, Retail Banking

21


Life After Covid: The Insurance Sector

Post-Covid, 53% of customers think businesses will need to change the way they operate.

Specifically, research carried out by ENGINE in May 2020 found that 48% consumers felt insurers must focus on...

Insurance

0


Meet the Marketer … Sue Helmont

What skills make for an outstanding marketer in today’s financial services industry? An extensive understanding of your customers? A detailed knowledge of the business model? The ability to deliver ...

Insurance

0


Perils of Perception Study

Ipsos’ latest Perils of Perception study highlights public[1] misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. ...

Insurance, Life & Pensions

0


Unlocking Customer Value in Insurance

How can effective customer communications unlock the  hidden value in your insurance customer base? Riverside give us 5 key areas to consider, including:

1. Do you neglect your greatest asset?
2....

Insurance, Life & Pensions

0


Be an Insurance Thought Leader

Insurance brands which invest in thought leadership content will gain competitive advantage by positioning themselves as experts in their field. James Teideman of Editions Financial explains how.

T...

Insurance

0


Award Case Studies

We invited a selection of winning and commended entries from The Forum’s 2016 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impr...

Brand Strategy, Insurance

0


Nov
19
LDN

Seminar: Protection in the Post-Pandemic Era

Coronavirus has forced us all to consider the robustness of our financial security in the event of losing our job or getting sick.

Little surprise, then, that research indicates an increase in inte...

Available to: EA

Insurance

0


Apr
01
LDN

Webinar: Getting closer to your customers – product innovation for a new generation

Mis-selling scandals, dual pricing, product bundling, commoditisation, lack of transparency, and convoluted language - the industry’s issues are well documented. Now, with the fast-changing working ...

Available to: EAPO

Insurance

0


Oct
17
LDN

Regain the Brand

Many of the fastest growing insurance companies are relatively unknown brands, with their growth fuelled by the price comparison websites. Without the heritage of the likes of Direct Line or Aviva, ca...

Available to: E

Insurance

0


Feb
07
LDN

Open Data and Open Banking – Where Next?

Open Banking is the start of something significantly larger and more transformational than many first thought. Already, it is touching other verticals, like mortgages, pensions and utilities.

With ...

Available to: E

Insurance

0


Sep
19
LDN

Chatbots And Voice Assistants: Transforming Customer Experiences

Could voice assistants such as the Google Assistant and Amazon Alexa be set to transform the e-commerce market, and change the way we acquire and service our customers?

Is the market set for anothe...

Available to: E

Insurance

0


May
17
LDN

Mobile First or Mobile Only?

As we witness a sharp shift in consumers accessing e-commerce sites via their mobiles, we ask what the implication is for the insurance, banking and and the FS sector as a whole?

Whilst we have see...

Available to: E

Insurance

0


Back to top

Join FSF x MEMBERSHIP
OPTIONS