Insurance


252

Members

Most active members


Adam Richards-Gray

Head of Marketing

Defaqto


Adele Bradley

Cultural Transformation Workstream Lead, Best for Customer Programme

Direct Line Group


Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc



Ainara Ayala-Soriano

Customer Strategy and Performance Manager

Direct Line Group


Behavioural Economics: Driving Revolutionary Results

As insurance professionals, we tend to view the world rationally. To a large extent, our industry is based on carefully measuring risk and presenting product benefits using sound empirical value.

B...

Insurance, Life & Pensions

0


Insurance; the winds of change

Mark Huxley, our newly installed Chairman of The Forum’s Insurance Special Interest Group shares some thoughts about the state of the sector.

Even to the most casual observer of the insurance sec...

Insurance

0


Build Trust and a Competitive Advantage

In today’s rapidly evolving world, insurers face an influx of rising costs, disruptive startups, and pressure to find new revenue streams. At the same time, customer expectations grow as people are ...

Insurance

0


How Can Add-Ons Drive Insurance Revenues?

What difference can add-ons make to insurance sales? That was the question our latest report, Engine for Growth, looked to answer. And while our research focused on the difference they made to motor i...

Insurance

0


Product and Service Innovation in Financial Services

As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking

9


The Disruption Revolution

We are at the beginning of a financial services revolution. True disruption in the sector is only just starting to take shape. Amazon, eBay, Expedia, Uber and Betfair all changed the face of the marke...

Asset Management, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Private Banking and Wealth Management, Retail Banking

21


COVID-19 and the insurance industry

As we know, the impact of COVID-19 will be significant. The first few weeks of the pandemic saw significant market value decreases in the financial industry, with many large macro impacts at play.

...

Insurance

0


British public’s top 100 most loved financial services brands revealed

Savanta's new research reveals the Top 100 Most Loved Financial Brands across a range of categories, from heritage banking brands to up-and-coming neobanks and trend-setting payment platforms.

PayP...

Insurance, Retail Banking

0


Life After Covid: The Insurance Sector

Post-Covid, 53% of customers think businesses will need to change the way they operate.

Specifically, research carried out by ENGINE in May 2020 found that 48% consumers felt insurers must focus on...

Insurance

0


Meet the Marketer … Sue Helmont

What skills make for an outstanding marketer in today’s financial services industry? An extensive understanding of your customers? A detailed knowledge of the business model? The ability to deliver ...

Insurance

0


Perils of Perception Study

Ipsos’ latest Perils of Perception study highlights public[1] misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. ...

Insurance, Life & Pensions

0


Unlocking Customer Value in Insurance

How can effective customer communications unlock the  hidden value in your insurance customer base? Riverside give us 5 key areas to consider, including:

1. Do you neglect your greatest asset?
2....

Insurance, Life & Pensions

0


May
27

Awards for Innovation 2021

Since its launch in 2000, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing perf...

Available to: EAPOR

Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking

0


Apr
23

The Sponsorship Evolution

With traditional sponsorship models, including sporting events, either cancelled or unviable, many brands have had to adapt, shift and re-evaluate their approach. Whilst the pandemic has accelerated t...

Available to: EA

Insurance

0


Feb
11

Webinar: An Online Event About … Online Events

In this online event, we’ll be discussing new ideas and new thinking about online events. Especially in B2B where the pandemic has wreaked havoc with conventional sales and marketing approaches revo...

Available to: EAP

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking

0


Jan
26

Interactive Workshop: Part 1 – Leading and Embracing Change in an Uncertain World

2020 has reminded us all of the inevitability of change.

It has also highlighted that the two most important skills in the world of business are the ability to lead change and the ability to embrac...

Available to: EAP

Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking

0


Jan
21

Webinar: The Customer of Tomorrow – Beyond The Pandemic

The Coronavirus pandemic changed business and consumer behaviour almost overnight, causing recessions, widespread job losses, and a decimated investment market.

A big winner in this situation has b...

Available to: EAP

Asset Management, Brand Strategy, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Employee Engagement & Communications, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking

0


Dec
10
LDN

Webinar: Navigating Changing Consumer Behaviour in General Insurance

When it comes to crucial financial products like general insurance, the pandemic has shifted consumer attitudes and buying behaviours.

These are the products that most consumers need now more than ...

Available to: EAP

Insurance

0


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