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A selection of case studies, tutorials and methodology ideas for marketers responsible for implementing marketing strategy and campaigns.

Trending

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Apr 18

Marketing budgets rose in Q1, report shows

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Apr 18

ELEVATOR PITCH: Publicis Sapient

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Apr 16

OPINION: How to do a Monzo

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Apr 9

ELEVATOR PITCH: Fiducial

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Apr 9

OPINION: AI won’t make you a great ad, but it can get you there faster

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Mar 27

Microsoft Copilot adds new Gen AI capabilities for marketers

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Feb 27

OPINION: Money is scary, but maybe this app will help!

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Oct 6

OPINION: How can financial marketers use AI to enhance PPC campaigns?

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Jan 24

OPINION: Where marketers should invest and cut during a recession

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Nov 24

4 lessons from B2C for B2B

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May 27

Reinventing live: 2 case studies in post-pandemic events

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Apr 6

OPINION: The 22 biggest marketing buzzwords of 2022 explained

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Feb 10

Q&A: ‘Contagious’ author Jonah Berger on how financial services can go viral

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Feb 7

OPINION: 3 steps to bridge the sales and marketing alignment gap

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May 20
10 min read

What live events can learn from Netflix and Amazon

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Apr 6
15 min read

MarTech, FinTech, Hippos and Investment Pathways: April-June 2021 Calendar

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Mar 9
12 min read

WEBINAR OVERVIEW: Engaging with Gen Z

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Nov 26
12 min read

It’s Only Fair

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Sep 16

10 questions every Digital Marketer should be asking themselves… And how to get the answers

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Aug 10
10 min read

The Forum’s Autumn Calendar 2020

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Jun 29
10 min read

A Judge’s Top Tips for Entering our Awards for Marketing Effectiveness

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Jun 24
10 min read

Twelve Step Programme to Running Remote Pitches

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Jun 23
10 min read

Lockdown and Beyond Sprint Survey: Ready to Rumble?

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Jun 23
10 min read

Campaign Supernova: Planning B2B Thought Leadership Campaigns

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Jun 19
10 min read

"Ain’t Nothing Like the Real Think, Baby": How the C-Suite View and Use Thought Leadership

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Apr 1
15 min read

How to create a successful virtual event

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Jan 21

Generation Z: Fuelling Disruption in FS

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Jan 2

The Importance of Event Marketing

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Sep 19
12 min read

The Influencer Ecosystem

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Feb 20

Are we Experts in Customer Identity?

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Jan 17
8 min read

Creating Digital Platforms – Event Summary

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May 1

Resistance is Futile

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Aug 1

How to Sprinkle Magic Pixie-Dust

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Jan 1

Morals in our Memories of Millennial Mania

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Jan 22

Choosing a Marketing Agency

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Tactic
May 27

Reinventing live: 2 case studies in post-pandemic events

Tactic
Jun 29
10 min read

A Judge’s Top Tips for Entering our Awards for Marketing Effectiveness

Tactic
Jun 24
10 min read

Twelve Step Programme to Running Remote Pitches

Tactic
Jun 23
10 min read

Lockdown and Beyond Sprint Survey: Ready to Rumble?

Tactic
Jun 23
10 min read

Campaign Supernova: Planning B2B Thought Leadership Campaigns

Tactic
Jun 19
10 min read

"Ain’t Nothing Like the Real Think, Baby": How the C-Suite View and Use Thought Leadership

Tactic
Apr 1
15 min read

How to create a successful virtual event

Tactic
Aug 1

How to Sprinkle Magic Pixie-Dust

Tactic
Jan 22

Choosing a Marketing Agency

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Tactic
Feb 10

Q&A: ‘Contagious’ author Jonah Berger on how financial services can go viral

Load more tactics
Tactic
Apr 6
15 min read

MarTech, FinTech, Hippos and Investment Pathways: April-June 2021 Calendar

Tactic
Mar 9
12 min read

WEBINAR OVERVIEW: Engaging with Gen Z

Tactic
Sep 16

10 questions every Digital Marketer should be asking themselves… And how to get the answers

Tactic
Jun 29
10 min read

A Judge’s Top Tips for Entering our Awards for Marketing Effectiveness

Tactic
Sep 19
12 min read

The Influencer Ecosystem

Tactic
Jan 17
8 min read

Creating Digital Platforms – Event Summary

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Tactic
Feb 27

OPINION: Money is scary, but maybe this app will help!

Tactic
Apr 6

OPINION: The 22 biggest marketing buzzwords of 2022 explained

Tactic
May 20
10 min read

What live events can learn from Netflix and Amazon

Tactic
Jan 21

Generation Z: Fuelling Disruption in FS

Tactic
Jan 2

The Importance of Event Marketing

Tactic
Feb 20

Are we Experts in Customer Identity?

Tactic
May 1

Resistance is Futile

Tactic
Jan 1

Morals in our Memories of Millennial Mania

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