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A selection of case studies, tutorials and methodology ideas for marketers responsible for implementing marketing strategy and campaigns.

Trending

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Mar 27

Premier Miton Investors showcases new brand with blank newspaper ad

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Mar 25

Nuveen “invests for the future” with new brand platform

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Mar 21

Banking on innovation: How martech is shaping financial customer experiences

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Mar 20

SunLife lays bare the benefits of confidence with new brand campaign

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Mar 18

Aberdeen Adviser taps Finimize for new CMO

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Mar 20

SunLife lays bare the benefits of confidence with new brand campaign

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Mar 13

How B2B financial services marketing is evolving in 2025

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Feb 13

Royal London appoints Barclays veteran as brand chief

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Jan 9

Shepherds Friendly launches first ever TV advert on Sky

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Nov 14

AXA ties insurance into mental health with new self-assessment tool

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Sep 27

AXA focuses on self-employed in new brand campaign

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Aug 15

OPINION: How SunLife enlisted pets to sell insurance

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Jan 25

Amazon closes insurance store after less than 18 months

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Aug 24

AXA launches campaign based around people’s future selves

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Jul 6

Aviva taps Direct Line exec to head up UK insurance marketing

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Dec 15

VIDEO: Insurtech Tapoly’s CEO on the power of personal brand

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Dec 8

VIDEO: Insurtech Tapoly’s CEO on what she looks for in marketing teams

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Oct 19

Amazon seeks to bring “customer obsession” to insurance sector

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Oct 4

Lemonade looks to disrupt UK market with Aviva tie-up

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Feb 8

DISRUPTORS How Insurtech Marshmallow uses cross-functional ‘tribes’ to tackle challenges

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May 17
10 min read

OPINION Is insurance CX the route to improved margins?

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Mar 4

Voice in Financial Services

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Feb 12

Perils of Perception Study

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Feb 5

Unlocking Customer Value in Insurance

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Feb 19

Social Media Trends for Financial Services and Insurance 2019

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Jun 22

Losing Out to Aggregators in Online Search

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Apr 28

The Rise of the Robo-Insurer

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Aug 6

If you can’t be clear, you’re not trying hard enough

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Sep 24

Towards True Competition: Making the Customers’ Case for Frictionless Competition in GI

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Tactic
Aug 15

OPINION: How SunLife enlisted pets to sell insurance

Tactic
Mar 4

Voice in Financial Services

Tactic
Feb 12

Perils of Perception Study

Tactic
Feb 5

Unlocking Customer Value in Insurance

Tactic
Feb 19

Social Media Trends for Financial Services and Insurance 2019

Tactic
Jun 22

Losing Out to Aggregators in Online Search

Tactic
Apr 28

The Rise of the Robo-Insurer

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Tactic
Dec 15

VIDEO: Insurtech Tapoly’s CEO on the power of personal brand

Tactic
Dec 8

VIDEO: Insurtech Tapoly’s CEO on what she looks for in marketing teams

Load more tactics
Tactic
Mar 20

SunLife lays bare the benefits of confidence with new brand campaign

Tactic
Jan 9

Shepherds Friendly launches first ever TV advert on Sky

Tactic
Nov 14

AXA ties insurance into mental health with new self-assessment tool

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Tactic
May 17
10 min read

OPINION Is insurance CX the route to improved margins?

Tactic
Aug 6

If you can’t be clear, you’re not trying hard enough

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