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A selection of case studies, tutorials and methodology ideas for marketers responsible for implementing marketing strategy and campaigns.

Trending

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Apr 18

Marketing budgets rose in Q1, report shows

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Apr 18

ELEVATOR PITCH: Publicis Sapient

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Apr 16

OPINION: How to do a Monzo

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Apr 9

ELEVATOR PITCH: Fiducial

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Apr 9

OPINION: AI won’t make you a great ad, but it can get you there faster

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Mar 27

Microsoft Copilot adds new Gen AI capabilities for marketers

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Oct 16

Nationwide reviews martech stack, seeks new CRM agency

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Aug 18

Q&A: How to overcome the B2B marketing gap

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Jun 7

51% of marketers adopt AI despite concerns over accuracy and data

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May 26

OPINION: Is it time to trade email marketing for TikTok?

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Apr 17

OPINION: How financial services organisations can develop a data-driven marketing culture

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Apr 6

OPINION Brand versus performance – how should marketing spend be allocated?

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Mar 28

OPINION: How to use ChatGPT to enhance your marketing strategy

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Mar 10

OPINION: 10 tips to grow your online influence

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Mar 2

Hootsuite: How to balance compliance and creativity on social media

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Feb 20

OPINION: How to use Instagram’s algorithm to your advantage

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Jan 13

How to Choose Between Brand Building and Direct Response Campaigns

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Nov 16

OPINION: The case for email in a difficult marketing climate

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Jul 18

CIM: Financial services is lagging in digital marketing skills

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Jul 8

4 takeaways from the FSF Martech conference

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May 18

OPINION: Why market to the over-50s? Because that’s where the money is!

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May 12

OPINION: Focus on the simplicity of what you solve

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May 10

4 MINUTE MASTERCLASS: What is social listening?

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Mar 31

OPINION How financial institutions can measure email marketing engagement

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Mar 21

OPINION: Shifting from lead to demand generation as a marketing strategy

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Feb 28

OPINION: Why financial institutions need to embrace the single customer view

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Feb 14

OPINION Why online reviews matter in financial services

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Feb 1

OPINION: The most valuable marketing channels in 2022 and how to exploit them

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Jan 28

OPINION: How chatbots can grow your business

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Aug 4

CASE STUDY: Why accounting services firm Addition overhauled its lead gen content

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Jul 28
10 min read

OPINION: How to use open banking spend data to measure marketing success

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Jul 22
10 min read

OPINION: How brands can optimise CX for customers not competitors

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Jul 20
10 min read

OPINION: 5 ways to increase email engagement

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Jul 5
5 min read

How Adobe and Salesforce are preparing their marketing platforms for new cookie rules

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Jul 2
10 min read

OPINION 3 ways financial services companies can create lifetime customers

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Jun 25

Baillie Gifford’s James Budden: How to win the emerging generation of young investors

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Jun 18

Opinion: 4 email marketing metrics that matter for financial services brand engagement

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May 24
7 min read

OPINION 4 tips to supercharge your email marketing

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May 7
10 min read

OPINION 4 things to know before diving into influencer marketing

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Mar 24
15 min read

WEBINAR OVERVIEW How to design an accessible online service

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Feb 4
10 min read

Why is mail performing for financial services brands?

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Sep 16
30 min read

10 ways to get more value from your marketing budget

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Sep 16

10 questions every Digital Marketer should be asking themselves… And how to get the answers

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Jul 17
10 min read

Life after lockdown: A perfect time to streamline

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Jul 1
10 min read

How to Succeed Globally with Online Video

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Mar 4

Voice Technology: Past, Present and Future

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Mar 4

Kane Simms: An Intro to Voice Technology

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Apr 6

Facing Customer Data Challenges

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Feb 9
8 min read

Are You Being Digitally Served? Event Summary

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Jan 17
8 min read

Creating Digital Platforms – Event Summary

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Jul 13

Real-Time Advertising : Financial Sector

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May 25

Hot Tips For Increasing ROI Through CRO

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Oct 22

Data Security in Financial Services

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Jun 25

Advertising Effectiveness and Multi-Channel Attribution

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May 1

The Human Touch in a Digital Age

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May 1

Turning Big Data into Big Answers

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May 1

Connected With Superglue

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Nov 1

It’s the Best Mailshot I’ve Ever Received

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Dec 1

Advertising Expenditure

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Tactic
Aug 4

CASE STUDY: Why accounting services firm Addition overhauled its lead gen content

Tactic
May 24
7 min read

OPINION 4 tips to supercharge your email marketing

Tactic
May 7
10 min read

OPINION 4 things to know before diving into influencer marketing

Tactic
Sep 16
30 min read

10 ways to get more value from your marketing budget

Tactic
Jul 17
10 min read

Life after lockdown: A perfect time to streamline

Tactic
Jul 1
10 min read

How to Succeed Globally with Online Video

Tactic
Mar 4

Voice Technology: Past, Present and Future

Tactic
Mar 4

Kane Simms: An Intro to Voice Technology

Tactic
Apr 6

Facing Customer Data Challenges

Tactic
Jul 13

Real-Time Advertising : Financial Sector

Tactic
May 25

Hot Tips For Increasing ROI Through CRO

Tactic
Oct 22

Data Security in Financial Services

Tactic
Jun 25

Advertising Effectiveness and Multi-Channel Attribution

Tactic
May 1

The Human Touch in a Digital Age

Tactic
May 1

Turning Big Data into Big Answers

Tactic
May 1

Connected With Superglue

Tactic
Dec 1

Advertising Expenditure

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Tactic
Aug 18

Q&A: How to overcome the B2B marketing gap

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Tactic
Mar 24
15 min read

WEBINAR OVERVIEW How to design an accessible online service

Tactic
Sep 16

10 questions every Digital Marketer should be asking themselves… And how to get the answers

Tactic
Feb 9
8 min read

Are You Being Digitally Served? Event Summary

Tactic
Jan 17
8 min read

Creating Digital Platforms – Event Summary

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Tactic
Aug 18

Q&A: How to overcome the B2B marketing gap

Tactic
Apr 6

OPINION Brand versus performance – how should marketing spend be allocated?

Tactic
Mar 10

OPINION: 10 tips to grow your online influence

Tactic
Mar 2

Hootsuite: How to balance compliance and creativity on social media

Tactic
Feb 20

OPINION: How to use Instagram’s algorithm to your advantage

Tactic
Mar 31

OPINION How financial institutions can measure email marketing engagement

Tactic
Feb 28

OPINION: Why financial institutions need to embrace the single customer view

Tactic
Feb 1

OPINION: The most valuable marketing channels in 2022 and how to exploit them

Tactic
Jul 28
10 min read

OPINION: How to use open banking spend data to measure marketing success

Tactic
Jul 22
10 min read

OPINION: How brands can optimise CX for customers not competitors

Tactic
Jun 18

Opinion: 4 email marketing metrics that matter for financial services brand engagement

Tactic
Nov 1

It’s the Best Mailshot I’ve Ever Received

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