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A selection of case studies, tutorials and methodology ideas for marketers responsible for implementing marketing strategy and campaigns.

Trending

Tactic
Apr 12

Nationwide doubles down on branch promise in new ad after ASA ban

Tactic
Apr 9

ELEVATOR PITCH: Fiducial

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Apr 9

OPINION: AI won’t make you a great ad, but it can get you there faster

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Mar 27

Microsoft Copilot adds new Gen AI capabilities for marketers

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Mar 27

St James’s Place launches Sky Arts sponsorship

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Mar 15

SJP spotlights “invaluable advice” in new ad

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Mar 11

OPINION: People don’t really care about your brand as much as you do

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Feb 9

OPINION: Beyond boring? The need for a revolution in FS branding

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Jan 30

UBS launches major global brand campaign

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Jan 19

Starling to hire more marketers as it debuts new brand platform

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Dec 18

OPINION Building brand loyalty in finance with clear customer comms

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Dec 1

Allica Bank launches integrated brand campaign

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Sep 7

Nationwide’s former marketing chief moves to JPMorgan’s Chase UK

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Aug 4

OPINION: Reputation lessons of NatWest’s Farage fiasco

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Jun 6

Metro Bank hires brand chief with Principality BS, agency experience

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Apr 12

Skipton Building Society appoints Head of Marketing with YBS, Barclays experience

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Apr 6

OPINION Brand versus performance – how should marketing spend be allocated?

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Jan 24

OPINION: Where marketers should invest and cut during a recession

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Jan 13

How to Choose Between Brand Building and Direct Response Campaigns

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Oct 28

Phoenix tells UK to “Get Ready” for retirement in brand campaign

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Sep 26

‘Simpler, fairer and always there’: AXA launches digital-only insurance brand

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Jun 13

OPINION: How we found our purpose statement – and why it matters

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May 27

Building an ad campaign: 4 takeaways from our recent event

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May 18

OPINION: Why market to the over-50s? Because that’s where the money is!

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Jul 14
5 min read

Starling Bank amps up sustainability credentials with electric vehicle partnership

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May 20
10 min read

What live events can learn from Netflix and Amazon

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Mar 24
15 min read

WEBINAR OVERVIEW How to design an accessible online service

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Mar 9
12 min read

WEBINAR OVERVIEW: Engaging with Gen Z

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Nov 26
12 min read

It’s Only Fair

Tactic
Jul 1

5 Tips for Managing a Multilingual Experience

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Jul 1
10 min read

Why Should You Localize Your Website?

Tactic
Jun 23
10 min read

Lockdown and Beyond Sprint Survey: Ready to Rumble?

Tactic
Jun 19
10 min read

"Ain’t Nothing Like the Real Think, Baby": How the C-Suite View and Use Thought Leadership

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Jun 18
16 min read

Brands and the New Normal

Tactic
Apr 24
12 min read

Research: COVID-19 The Creative Fightback

Tactic
Apr 2
16 min read

How to market when your audience is in isolation

Tactic
Apr 1
15 min read

How to create a successful virtual event

Tactic
Feb 13

Defining Differentiation and Distinctiveness

Tactic
Feb 13

A Question of Differentiation or Distinctiveness

Tactic
Feb 13

Differentiation and Distinction

Tactic
Jan 28

Creating Brand Value in Financial Services

Tactic
Sep 19
12 min read

The Influencer Ecosystem

Tactic
Apr 29

Meet the Marketer: Jet Cooke

Tactic
Jun 21
12 min read

Event Summary: Brand Tracking to Suit Your Budget

Tactic
Oct 10

Join Up To Stand Apart

Tactic
Sep 20

Storytelling in Marketing

Tactic
Aug 10

The Hero, Hub, Help Content Strategy

Tactic
Dec 1

In Brands We Trust

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Tactic
Jul 1

5 Tips for Managing a Multilingual Experience

Tactic
Jul 1
10 min read

Why Should You Localize Your Website?

Tactic
Jun 23
10 min read

Lockdown and Beyond Sprint Survey: Ready to Rumble?

Tactic
Jun 19
10 min read

"Ain’t Nothing Like the Real Think, Baby": How the C-Suite View and Use Thought Leadership

Tactic
Apr 24
12 min read

Research: COVID-19 The Creative Fightback

Tactic
Apr 2
16 min read

How to market when your audience is in isolation

Tactic
Apr 1
15 min read

How to create a successful virtual event

Tactic
Feb 13

Defining Differentiation and Distinctiveness

Tactic
Feb 13

A Question of Differentiation or Distinctiveness

Tactic
Feb 13

Differentiation and Distinction

Tactic
Jan 28

Creating Brand Value in Financial Services

Tactic
Oct 10

Join Up To Stand Apart

Tactic
Sep 20

Storytelling in Marketing

Tactic
Aug 10

The Hero, Hub, Help Content Strategy

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Load more tactics
Tactic
Jan 30

UBS launches major global brand campaign

Tactic
Sep 26

‘Simpler, fairer and always there’: AXA launches digital-only insurance brand

Tactic
Jul 14
5 min read

Starling Bank amps up sustainability credentials with electric vehicle partnership

Tactic
Mar 24
15 min read

WEBINAR OVERVIEW How to design an accessible online service

Tactic
Mar 9
12 min read

WEBINAR OVERVIEW: Engaging with Gen Z

Tactic
Sep 19
12 min read

The Influencer Ecosystem

Tactic
Jun 21
12 min read

Event Summary: Brand Tracking to Suit Your Budget

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Tactic
Mar 11

OPINION: People don’t really care about your brand as much as you do

Tactic
Dec 18

OPINION Building brand loyalty in finance with clear customer comms

Tactic
Aug 4

OPINION: Reputation lessons of NatWest’s Farage fiasco

Tactic
Apr 6

OPINION Brand versus performance – how should marketing spend be allocated?

Tactic
Jun 13

OPINION: How we found our purpose statement – and why it matters

Tactic
May 20
10 min read

What live events can learn from Netflix and Amazon

Tactic
Jun 18
16 min read

Brands and the New Normal

Tactic
Dec 1

In Brands We Trust

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