Covid-19 has radically altered priorities and created immense new challenges.
Senior marketers with responsibility for their firm’s thought leadership are consumed with crisis comms and struggling with budget freezes and home working. Their thoughts vary about how long the budget freeze will last, but most agree that when the gates do open again, they will be underprepared.
This paints a gloomy picture, but our research also provides some good news, or at least the first signs of it. Marketers do not expect the freeze to last more than six months and are currently working with their boards on strategy. Clearly, companies that have a signed-off plan tailored to the current situation, even if they have to change it in the months to come, will be better placed than those struggling to do this.
We hope that the findings of this research, and the checklist for action at the end of this report, help to make you ‘ready to rumble’.
Download the full report here: Grist Lockdown and beyond sprint survey
Grist is a strategic B2B thought leadership agency with the editorial heritage of The Economist and Financial Times in our DNA and a clear view of the digital future.
We have been trusted with the thought leadership and content marketing strategies of leading financial services firms throughout our history. Accenture, AIG, BearingPoint, FactSet, JLT, Milliman, Newton Investment Management, PwC, Virgin Money and Willis Towers Watson are all current or recent clients.
We have an extensive network of journalists and researchers with in-depth knowledge of every aspect of the financial services sector.
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