Events

Our comprehensive calendar of events dedicated to financial services marketing
Sep
08

Webinar: Lockdown Legacy – Lessons for Retail Banking Marketers

The coronavirus lockdown has significantly impacted retail banking with branch closures driving a whole new cohort online, and an altered customer experience landscape.

In this webinar brand experi...

Available to: EAPO

0 36 Views


Sep
15

Webinar: Pros and Cons of Live Chat in Banking

When asked about the top three NEW website features and/or functionality their companies would be most likely to adapt in the next 12 months, 32% of participants in Episerver's Digital Experience Repo...

Available to: EAPO

Fintech, Retail Banking

0 135 Views


Sep
17

Webinar: Rapid Innovation, COVID-19 and the Need to Pivot

If the pandemic has taught us anything as business leaders, it’s the need to adopt an agile mindset to ensure that the digital products and services we create are built around customers’ needs, an...

Available to: EAPO

0 30 Views


Sep
24

Webinar: Why We Are STILL Talking About Trust

The issue of trust has been top of the FS agenda for years amid the continued fallout from 2008 crash, and regular lurid headlines around mis-selling scandals, investment crises (think Woodford) and p...

Available to: EAPO

0 22 Views


Sep
29

Webinar: Fintechs – How Open Banking Has Come of Age

Open Banking usage has been accelerated by Covid-19, with its use now expected to double to 40 million by 2021, according to a recent Juniper Research report, with existing hindrances and fears of sha...

Available to: EAPO

0 14 Views


Oct
06

Breakfast Briefing: Improving the Communications That Matter – a Behaviour-Led Approach

Every year the banking industry sends over a billion communications informing customers of updates and changes to their accounts. These ‘mandatory and regulatory’ messages directly affect customer...

Available to: E

Retail Banking

0 18 Views


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Jan
14
LDN

Navigating New Media Effectively: Delivering Successful Customer Outcomes

Increased attention from the regulator has created obstacles for companies wishing to engage in the digital space. Knowing what these obstacles are and how to navigate them can lead to enhanced custom...

Available to: E

Digital & Direct Marketing

0 560 Views


Dec
12
LDN

MMR – The First 100 Days

MMR - The First 100 days. It is a sunny day in June 2014 and two respected figures in the mortgage industry reflect on how the first 100 days of MMR have gone. Using Mortgage Solution headlines and pe...

Available to: E

Mortgages

0 627 Views


Dec
10
LDN

The Integrated Marketing Mix

How do you allocate your marketing budget most effectively? How do you decide whether your advertising is more effective than your sponsorship? Or your PR, or your direct marketing, or your digital me...

Available to: EAP

0 797 Views


Dec
05
LDN

Brands and Direct Response Marketing

What is the importance of branding in direct response marketing? Branding is designed to make the client or consumer feel in a certain way but how important is it when measuring the effectiveness of d...

Available to: E

Brand Strategy

0 845 Views


Dec
03
LDN

Add-Ons: Is This The Next PPI?

How aware are customers of what they are being sold? What is the difference between add-ons and packaged products? What are the true costs? Is it a benefit to the customer, a cost subsidy to the produ...

Available to: E

Insurance

0 611 Views


Nov
28
LDN

Retention Strategies

How much of an impact has digital had on retention strategies in this sector? What is the best practice for treating customers fairly and how can customer satisfaction be monitored more closely? Compa...

Available to: E

Private Banking and Wealth Management

0 850 Views


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