There are a multitude of great brand purpose campaigns out there from Nike’s “Just Do It” through to Workie the big purple pensions monster, but where do you start and what do you need to consider when trying to create your own?
With exclusive access to a case study from NOW:Pensions on their latest Gender Pension Report, we will delve into what it takes to design, launch and promote a purpose-led campaign that delivers results followed by a panel of experts in the field to share their thoughts on purpose campaigning best practice.
Join us for a peek behind the curtain of purposeful campaign-building as we reveal the necessary tools and tips to start building your own successful projects.
Speakers:
- Mary Bright, Head of Social Affairs, Phoenix Group
- Joe Harrod, Co-Founder & Chief Operating Officer, Signify
- Rowena Soons, Head of Strategy, The 10 Group
- Mark Smith, Head of Media Relations, PLSA
- Eleanor Levy, Chief Commercial Officer, NOW:Pensions
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