AI continues to be a significant development in the financial services sector and marketeers are already using it to their advantage, from chatbots and virtual assistants to personalisation and the use of predictive analytics to enhance customer experiences.
Found everywhere from transcribing software in Microsoft Office to plug-ins on basic content generation tools, are marketers being held back from fully embracing this technology by trying to comply with murky regulatory requirements and avoiding falling foul of the regulator?
Marketers may be keen to leverage the power of AI solutions but they must balance a tightrope of innovation and regulatory compliance. What are the steps that you can take to ensure that your use of AI remains ethical, lawful and responsible?
Our panel of experts will explore the ways that you can safeguard your business from AI-related regulatory risk, including:
- Developing robust data governance frameworks
- Conducting thorough audits of AI Algorithms to mitigate the risk of bias & discrimination
- Maintaining clear and consistent communications with customers regarding how, when and why their data is being used
- Developing clear HR policies on the use of digital likenesses and cloning technologies
Speakers
- Matthew Holman, Tech, Data & AI Partner, Cripps LLP
- Hilda Tingle, Global Head of Digital Marketing, BNP Paribas Asset Management
- Eamonn Conway, Founder & Managing Director, Fiducial Communications
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