Only 12% of marketers believe their content marketing targets the right audiences, according to research from the CMO Council.
Mass advertising works well for exposing brands to large audiences, but the credibility of a trusted influencer or partner is often much more effective in reaching niche, targeted communities. With smaller businesses and startups more frequently leveraging the power of strategic partnerships, could larger brands benefit from doing the same?
In this session we will explore the benefits of aligning with a partner brand or voice, the ways in which you can find potential partners and communities to target, and how you can make the most of these relationships for the mutual benefit of all involved?
Speakers:
- Nicola Constantinou, Channel Marketing Manager - UK Intermediary, Vanguard
- Ele Ward, CMO, Ctrl Alt
- Marco Logiudice, Co-Founder, prograd
- Adam Lees, Head of Marketing, InvestEngine
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