As mounting pressures on budgets and market volatility result in layoffs and other cost-reducing measures, do the signs point towards a tipping point for asset managers, one that heralds a long-term change in the cyclical nature of marketing in the industry?

With the concurrent rise of AI and automation coinciding with brands aligning themselves to new media agencies & putting data first, do marketers need to begin looking ahead and preparing for a fundamental shift in the ways asset managers look at marketing?

We will explore the decisions that marketing departments must make to ensure they stay relevant in the future, including:

• Upskilling and having the right expertise to stay up to date
• Leveraging AI & Automation to do more with less
• Understanding the new media buying environment
• The future of brand and measurement
  

In partnership with: