Events

Our comprehensive calendar of events dedicated to financial services marketing
May
02
LDN

Virtual Reality in Financial Services – A Practical Introduction

The Forum's recent member survey on marketing thinking and trends showed that brands continue to look for points of differentiation but are failing to embrace new technology.

Especially the areas o...

Available to: EAP

0 611 Views


May
09
LDN

The CX Factor: Transformation Programmes

Businesses are waking up to the fact that transformation programmes aren’t doing what it says on the tin. Why and what needs to change?

The traditional CIO / IT-led change programme is missing th...

Available to:

Digital & Direct Marketing

0 479 Views


May
14
LDN

Sustainable and Impact Investing: Getting the Communication right

How can Asset Managers, Banks and Wealth Managers talk to their clients and intermediaries about this increasingly popular investment trend? Sustainable investing can be complex, so how do we break it...

Available to: E

Private Banking and Wealth Management

0 264 Views


May
16
LDN

State of Mind, State of Market – What makes a Challenger Brand?

Marketers in larger, established FS companies often lament complex processes and legacy IT systems that stand in the way of a more agile working environment to keep up with smaller start-ups. To compe...

Available to: EAP

Brand Strategy

0 399 Views


May
23
LDN

Product & Service Innovation Dinner and Awards 2019

The Financial Services Forum will host Product & Service Innovation Awards 2019 at an awards evening on Thursday 23 May 2019 at the Museum of London.

The evening will open with drinks reception...

Available to: EAPO

0 261 Views


Jun
04
LDN

Navigating the Banking Revolution

Retail banking is experiencing a blizzard of change. Much of it involves technology: the growth of digital banking, the emerging use of artificial intelligence (AI), the rise of fintech challengers, a...

Available to: E

Retail Banking

0 357 Views


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May
22
LDN

Four Futures for the Life Industry?

The strategic options available to life companies still seeking new business in the UK look a lot clearer - and, by the way, a lot fewer in number - than they did a year or two ago. What are these opt...

Available to: E

Life & Pensions

0 462 Views


May
21
LDN

Emotional Bonds Build Great Brands

Is it really true that financial services brands are simply too dull to create an emotional bond with their customers? Advances in neuroscience, psychology and behavioural economics might be about to ...

Available to: EA

Brand Strategy

0 655 Views


May
16
LDN

The Power of Listening

Understanding the online conversations about your brand is a first step towards developing a social strategy. Social media listening tools allow you to assess online conversations to gauge topics of i...

Available to: E

Corporate Communications

0 547 Views


May
09
LDN

Marketing to Baby Boomers

The Baby Boomer demographic is a key consumer segment for financial services providers, not least because many of them (although not all) have become relatively affluent and continue to enjoy active l...

Available to: EAP

0 411 Views


Apr
30
LDN

How to Build the Business Case for Customer Lifetime Value

Lifetime value in some financial services markets can be measured literally over a customer's lifetime. In other markets it takes less than a year or two for your customers to switch to a competitor. ...

Available to: EA

0 364 Views


Apr
25
LDN

At Last, Content Quality Drives SEO Performance

In 2012 Google launched a multitude of technical refinements to its search results algorithm. The impact of these updates has been significant. Poor quality content has dropped out of search rankings....

Available to: EA

Digital & Direct Marketing

0 466 Views


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