The last few months have taught us how important it is to move fast and be flexible.
But we know that in the world of financial services, that’s a lot easier said than done. The good news is, that although we’ve had our fair share of challenges recently, it’s also sparked off a whole load of questions.
Questions are good – we like questions. Because now businesses are starting to question those established ways of working – once tried and tested methods and processes simply aren’t cutting it in today’s climate. Instead, there’s a focus on breathing new life into campaigns, be it digital or direct mail.
Cello Signal share their pointers for adapting to an agile marketing strategy in this report: A Perfect Time to Streamline