Life after lockdown: A perfect time to streamline

The last few months have taught us how important it is to move fast and be flexible.

But we know that in the world of financial services, that’s a lot easier said than done. The good news is, that although we’ve had our fair share of challenges recently, it’s also sparked off a whole load of questions.

Questions are good – we like questions. Because now businesses are starting to question those established ways of working – once tried and tested methods and processes simply aren’t cutting it in today’s climate. Instead, there’s a focus on breathing new life into campaigns, be it digital or direct mail.

Cello Signal share their pointers for adapting to an agile marketing strategy in this report: A Perfect Time to Streamline