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Brand Strategy Community

Take a look at which Members are interested in Brand Strategy.

Join the community

Welcome to the Brand Strategy Community page, a hub of useful, content and resources discussing the role of brand in financial services marketing.

By joining our Brand Strategy Community, you will get access to content, insights, articles and more. And, have your business listed alongside your fellow brand professionals.

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View all members Steering committee Members

Latest Events

LDN

Freshen Up – The Ins & Outs of Brand Refreshes

Brand Strategy

Cardano, Floor Nine, 6 Bevis Marks, London, EC3A 7BA
09:00 - 11:00
25.06.24
LDN

MAP

LDN

Building Brands – One VS Many

Brand Strategy

Lansons, 24A St John Street, London, EC1M 4AY
09:00 - 11:00
16.01.24
LDN

MAP

Sweet Harmony: Ensuring Brand Consistency Across Touchpoints

Brand Strategy, General

Lansons, 24A St John Street, London, EC1M 4AY
09:00 - 11:00
05.09.23

MAP

LDN

Icons & Influencers: The Future of Marketing

Brand Strategy, General

Instinctif Partners, 65 Gresham St, London EC2V 7NQ
09:00 - 11:00
23.02.23
LDN

Latest Strategies

Strategy
Mar 14

Q&A: Inside the rebrand of Architas to AXA IM Select

Strategy
Mar 1

INTERVIEW: Charles Stanley’s Marketing Director on smarter segmentation

Strategy
Jan 11

Q&A: Why Vanquis Bank acquired smart money app Snoop

Strategy
Dec 20

GUEST COLUMN: Why asset managers should take brand lessons from Ferrari

View more Strategies

Latest Tactics

Tactic
Mar 15

SJP spotlights “invaluable advice” in new ad

Tactic
Mar 11

OPINION: People don’t really care about your brand as much as you do

Tactic
Feb 9

OPINION: Beyond boring? The need for a revolution in FS branding

Tactic
Jan 30

UBS launches major global brand campaign

View more Tactics

Latest On Demand

On Demand
Jun 1

Is your Brand fit for… Whatever’s coming next?

On Demand
Apr 29

Purpose in a year of ESG – Why organisations need to address what they stand for in 2021

On Demand
Apr 23

The Sponsorship Evolution

On Demand
Mar 23

Making digital services more accessible using inclusive design principles with ENGINE

View more On Demand

Members of this community

Take a look at which Members are interested in Brand Strategy.

Companies in this community

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Chairperson

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Communities: Asset Management, Insurance, Life & Pensions, Retail Banking

Committee

Ben Rhodes

Brand Director

Phoenix Group

Communities: Retail Banking

EB

Eugenie Biddle

Head of Brand and Customer Communications

NS&I

Sarah Shôve

Co-Head of EMEA Marketing and Head of Global Brand Strategy

Columbia Threadneedle Investments

Communities: Corporate Communications

List of members

GB

Glenn Bedwin

Absolute Strategy Research

GF

Graham Felstead

Head of Intermediary Mortgages

NatWest Intermediary Solutions

Communities: Mortgages, Retail Banking

Greg Welch

Client Services Director

SapientNitro

Communities: Private Banking, Retail Banking, Insurance, Asset Management, Life & Pensions, Digital & Direct, Fintech

GK

Gug Kyriacou

Joint Managing Director

FWD Consulting

Communities: Digital & Direct, Asset Management, Retail Banking, Private Banking, Mortgages, Life & Pensions, General, Insurance, Corporate Communications, Corporate and Investment Banking

Gurps Dhillon

Head of Brand Comms

Capital One

Communities: Digital & Direct

Hannah Holden

Head of Marketing

EFG Harris Allday

Communities: Asset Management, Private Banking, Corporate Communications, Digital & Direct, General, Corporate and Investment Banking

HC

Hazel Compton

Brand Publisher

Courtiers

Communities: Asset Management, General, Corporate Communications, Digital & Direct, Life & Pensions, Insurance

HA

Helen Armstrong

Marketing Manager

BDO LLP

Communities: Digital & Direct

HP

Helen Park-Weir

Head of Marketing UK

EFG Private Bank Ltd

Communities: Private Banking, Corporate Communications

Henrietta Flynn

Head of Brand, Content, cR & Sponsorship

Aviva

HH

Henrietta Hirst

Managing Director

CitySavvy

Communities: Digital & Direct, Corporate Communications

HK

Hermish Kumar

Head of Performance and Market Insight

Lloyds Banking Group

Communities: Mortgages, Retail Banking, Digital & Direct, Asset Management, Corporate and Investment Banking, Insurance, Life & Pensions, Private Banking

HS

Hugh Sanders

Marketing Manager

QBE Insurance Group

Ian Atkinson

Marketing Director

SunLife

Communities: Life & Pensions, Corporate Communications

IB

Ian Bruce

Marketing Manager

Baillie Gifford & Co

Communities: Digital & Direct, Asset Management

Ian Giles

Marketing Consultant

Belmont Green

Communities: Mortgages, Digital & Direct, Corporate Communications