Building Brands – One VS Many


For some financial services firms a single master brand underpins everything they do, while others run a large portfolio of brands and regularly add new sub brands.

With both models possessing benefits and drawbacks, how do you make each one work?

How do you infuse a master brand through your other brands, and how do you know when a new brand is needed? How do you make the most of your pre-existing brand architecture, and what are the key things to bear in mind when looking to change your current model?

Our panel of experienced marketeers will share their experience of working with both, along with case study examples of how either model can work for your business.



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