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Brand Strategy Community

Take a look at which Members are interested in Brand Strategy.

Join the community

Welcome to the Brand Strategy Community page, a hub of useful, content and resources discussing the role of brand in financial services marketing.

By joining our Brand Strategy Community, you will get access to content, insights, articles and more. And, have your business listed alongside your fellow brand professionals.

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View all members Steering committee Members

Latest Events

LDN

Freshen Up – The Ins & Outs of Brand Refreshes

Brand Strategy

Cardano, Floor Nine, 6 Bevis Marks, London, EC3A 7BA
09:00 - 11:00
25.06.24
LDN

MAP

LDN

Building Brands – One VS Many

Brand Strategy

Lansons, 24A St John Street, London, EC1M 4AY
09:00 - 11:00
16.01.24
LDN

MAP

Sweet Harmony: Ensuring Brand Consistency Across Touchpoints

Brand Strategy, General

Lansons, 24A St John Street, London, EC1M 4AY
09:00 - 11:00
05.09.23

MAP

LDN

Icons & Influencers: The Future of Marketing

Brand Strategy, General

Instinctif Partners, 65 Gresham St, London EC2V 7NQ
09:00 - 11:00
23.02.23
LDN

Latest Strategies

Strategy
Mar 14

Q&A: Inside the rebrand of Architas to AXA IM Select

Strategy
Mar 1

INTERVIEW: Charles Stanley’s Marketing Director on smarter segmentation

Strategy
Jan 11

Q&A: Why Vanquis Bank acquired smart money app Snoop

Strategy
Dec 20

GUEST COLUMN: Why asset managers should take brand lessons from Ferrari

View more Strategies

Latest Tactics

Tactic
Mar 15

SJP spotlights “invaluable advice” in new ad

Tactic
Mar 11

OPINION: People don’t really care about your brand as much as you do

Tactic
Feb 9

OPINION: Beyond boring? The need for a revolution in FS branding

Tactic
Jan 30

UBS launches major global brand campaign

View more Tactics

Latest On Demand

On Demand
Jun 1

Is your Brand fit for… Whatever’s coming next?

On Demand
Apr 29

Purpose in a year of ESG – Why organisations need to address what they stand for in 2021

On Demand
Apr 23

The Sponsorship Evolution

On Demand
Mar 23

Making digital services more accessible using inclusive design principles with ENGINE

View more On Demand

Members of this community

Take a look at which Members are interested in Brand Strategy.

Companies in this community

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Chairperson

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Communities: Asset Management, Insurance, Life & Pensions, Retail Banking

Committee

Ben Rhodes

Brand Director

Phoenix Group

Communities: Retail Banking

EB

Eugenie Biddle

Head of Brand and Customer Communications

NS&I

Sarah Shôve

Co-Head of EMEA Marketing and Head of Global Brand Strategy

Columbia Threadneedle Investments

Communities: Corporate Communications

List of members

EC

Eve Clowes

Head of Brand and Membership

Police Mutual

FC

Feng-Min Chien

Principal Consultant

FMC Marketing Consultancy Ltd

Communities: Asset Management, Corporate and Investment Banking

FB

Fiona Beukes

Senior Marketing Manager

Brooks Macdonald

Communities: Private Banking, Digital & Direct, Corporate Communications, Asset Management

FC

Fiona Cornes

Corporate Affairs & Group Marketing Director

Shawbrook Bank

Communities: Mortgages, Digital & Direct, Corporate Communications, Retail Banking

FM

Fiona Maciver

Illuminate MI

Communities: Asset Management, Digital & Direct

Fiona Nicolson

Director

Continuous

Communities: Corporate Communications, Asset Management, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking, Retail Banking, Digital & Direct, General

FC

Francesca Cornwall

Journal of Financial Compliance

Communities: Fintech, Digital & Direct, Private Banking

FM

Francesca Monti

Marketing Manager - Private Wealth Management

Cazenove Capital

Communities: Asset Management, Corporate and Investment Banking, Private Banking, Corporate Communications, Digital & Direct

Richard Nolan

Operations Director

The Financial Services Forum

Communities: Life & Pensions, Corporate and Investment Banking, Private Banking, Asset Management, Mortgages, Fintech, Digital & Direct, Corporate Communications, Retail Banking, Insurance

ff

fusun fidan

Smart N Digital Marketing Ltd.

Communities: General, Digital & Direct

GH

Govinder Heer

Cardano

Communities: Private Banking, Fintech, Asset Management, General

GJ

Gareth Jones

Content strategist

Incisive Media

Communities: Asset Management, Life & Pensions, General, Corporate Communications

GH

Gary Hockey-Morley

Principal Director

KHM Consulting Ltd

Communities: Retail Banking, Mortgages, Insurance, Fintech

GG

Gee Gillingham

Head of Marketing

The Phoenix Group

Communities: Life & Pensions, Corporate Communications, Digital & Direct, Fintech

Georgiana Brown

Associate Director

Harris Interactive

Communities: Asset Management, Insurance, Private Banking, Retail Banking, Mortgages, Life & Pensions, Corporate and Investment Banking, General

GA

Gillian Austin

Head of Planning & Projects

BNY Mellon

Communities: Asset Management