MAP
A set of inconsistent interactions with a brand can have a damaging impact on customer relations and erode trust.
With various touchpoints ranging from social media to customer complaints and reviews, a brand promise delivered in one channel can be undermined in another. How can marketeers ensure that they keep a consistent tone of voice across their brand? How do you take a holistic approach that harmonises channels to ensure a uniform delivery of brand values?
Our panel of brand experts will share insights for creating a consistent voice across brand touchpoints.
Speakers:
- Louise Mason, Head of Marketing, Tesco Bank
- Rachael Oku, VP Brand & Communications, Pensionbee
- Jo Merecido, Head of Group Marketing & Business Development, LEAP
- Justin Deaville, Managing Director, Receptional
- Simon Loughlin, Business Development Manager, Receptional
