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Brand Strategy Community

Take a look at which Members are interested in Brand Strategy.

Join the community

Welcome to the Brand Strategy Community page, a hub of useful, content and resources discussing the role of brand in financial services marketing.

By joining our Brand Strategy Community, you will get access to content, insights, articles and more. And, have your business listed alongside your fellow brand professionals.

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View all members Steering committee Members

Latest Events

LDN

Freshen Up – The Ins & Outs of Brand Refreshes

Brand Strategy

Cardano, Floor Nine, 6 Bevis Marks, London, EC3A 7BA
09:00 - 11:00
25.06.24
LDN

MAP

LDN

Building Brands – One VS Many

Brand Strategy

Lansons, 24A St John Street, London, EC1M 4AY
09:00 - 11:00
16.01.24
LDN

MAP

Sweet Harmony: Ensuring Brand Consistency Across Touchpoints

Brand Strategy, General

Lansons, 24A St John Street, London, EC1M 4AY
09:00 - 11:00
05.09.23

MAP

LDN

Icons & Influencers: The Future of Marketing

Brand Strategy, General

Instinctif Partners, 65 Gresham St, London EC2V 7NQ
09:00 - 11:00
23.02.23
LDN

Latest Strategies

Strategy
Mar 14

Q&A: Inside the rebrand of Architas to AXA IM Select

Strategy
Mar 1

INTERVIEW: Charles Stanley’s Marketing Director on smarter segmentation

Strategy
Jan 11

Q&A: Why Vanquis Bank acquired smart money app Snoop

Strategy
Dec 20

GUEST COLUMN: Why asset managers should take brand lessons from Ferrari

View more Strategies

Latest Tactics

Tactic
Mar 15

SJP spotlights “invaluable advice” in new ad

Tactic
Mar 11

OPINION: People don’t really care about your brand as much as you do

Tactic
Feb 9

OPINION: Beyond boring? The need for a revolution in FS branding

Tactic
Jan 30

UBS launches major global brand campaign

View more Tactics

Latest On Demand

On Demand
Jun 1

Is your Brand fit for… Whatever’s coming next?

On Demand
Apr 29

Purpose in a year of ESG – Why organisations need to address what they stand for in 2021

On Demand
Apr 23

The Sponsorship Evolution

On Demand
Mar 23

Making digital services more accessible using inclusive design principles with ENGINE

View more On Demand

Members of this community

Take a look at which Members are interested in Brand Strategy.

Companies in this community

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Chairperson

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Communities: Asset Management, Insurance, Life & Pensions, Retail Banking

Committee

Ben Rhodes

Brand Director

Phoenix Group

Communities: Retail Banking

EB

Eugenie Biddle

Head of Brand and Customer Communications

NS&I

Sarah Shôve

Co-Head of EMEA Marketing and Head of Global Brand Strategy

Columbia Threadneedle Investments

Communities: Corporate Communications

List of members

Chris Hopwood

Managing Director

FS Partnership Ltd.

Communities: Digital & Direct, Retail Banking, Private Banking, Mortgages, Life & Pensions, Corporate and Investment Banking, Insurance, Asset Management

CW

Chris Ward

Senior Manager Marketing

QBE

Communities: Insurance, Digital & Direct, Corporate Communications

Christina Mina

Marketing Manager

Rathbone Brothers Plc

Communities: Asset Management, Digital & Direct

Christopher Brooks

Managing Director

Lexden CX

Communities: Digital & Direct, Insurance, Retail Banking

CM

Cindy McCooey

Head of Marketing, Europe

Vanguard Investments UK Ltd

Communities: Digital & Direct, Corporate Communications, Asset Management

Claire Blackwell

Head of Marketing

Newton Investment Management

Communities: Asset Management, Digital & Direct, Private Banking

CG

Clare Garratt

Ecclesiastical

Communities: Insurance, Private Banking, Corporate Communications, General

CW

Cole Walker

Head of Marketing Operations and Services

Rathbones

Communities: Asset Management, Private Banking, Corporate and Investment Banking, Fintech

Colette Mellor

Marketing Campaigns Lead

NS&I

Communities: Retail Banking, Private Banking, Digital & Direct

Colin Bennett

Global Head of Marketing & Client Experience

GAM Investments

Communities: Asset Management, Corporate and Investment Banking, Fintech, Life & Pensions, Private Banking, Retail Banking, Corporate Communications, Digital & Direct, General, Insurance, Mortgages

Daniel Aitkenhead

Searching for new role (ex Director, Head of Comms Killik & Co)

Communities: Fintech, Private Banking, Asset Management, Corporate Communications

Daniel Barber

Chief Commercial Officer

EdenTree Investment Management

Communities: Asset Management, Digital & Direct, Corporate Communications

DB

Daniel Bunyan

Online Marketing Manager

QMetric t/a Policy Expert

Communities: Digital & Direct, Fintech, Insurance

Daniel Gonzalez

Strategy Lead

SapientNitro

Daniella Johnston

Head of Marketing

Quilter Investors

Communities: Asset Management, Digital & Direct

Dany Rastelli

Intermediary Marketing Manager

NS&I

Communities: Retail Banking, Asset Management, Digital & Direct