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Brand Strategy Community

Take a look at which Members are interested in Brand Strategy.

Join the community

Welcome to the Brand Strategy Community page, a hub of useful, content and resources discussing the role of brand in financial services marketing.

By joining our Brand Strategy Community, you will get access to content, insights, articles and more. And, have your business listed alongside your fellow brand professionals.

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View all members Steering committee Members

Latest Events

MA

LDN

Efficiency VS Originality – Balancing AI & Creativity

Brand Strategy

MBA Hend House, 233 Shaftesbury Ave, London WC2H 8EE
09:00 - 11:00
29.04.25
LDN

MA

LDN

More Than Meets the Eye – A Visual Branding Masterclass

Brand Strategy

Instinctif Partners, 65 Gresham St, London EC2V 7NQ
09:00 - 11:00
28.01.25
LDN

MAPB

LDN

Is Now the Time to Bring Back Brand Investment?

Brand Strategy

Mintel, 4 Playhouse Yard, London, EC4V 5EX
09:00 - 11:00
10.10.24
LDN

LDN

Freshen Up – The Ins & Outs of Brand Refreshes

Brand Strategy

Cardano, Floor Nine, 6 Bevis Marks, London, EC3A 7BA
09:00 - 11:00
25.06.24
LDN

Latest Strategies

Strategy
Apr 25

INTERVIEW – Uncommon Founder: Creativity is an act of human survival

Strategy
Apr 4

“Investing isn’t just for elites”: How Vanguard claimed V for victory in the UK market

Strategy
Mar 21

Investment trusts need to get the hang of B2C marketing

Strategy
Jan 30

Brand (and band) names don’t really matter

View more Strategies

Latest Tactics

Tactic
Apr 10

Skipton Building Society launches new ‘Founded on Fairness’ brand position

Tactic
Feb 20

Virgin Money focuses on adding ‘extra to ordinary’ in new campaign

Tactic
Feb 11

Fidelity centres life goals with ‘Be Invested’ brand campaign

Tactic
Feb 4

M&G Investments draws on Off Menu for podcast inspiration

View more Tactics

Latest On Demand

On Demand
Jun 1

Is your Brand fit for… Whatever’s coming next?

On Demand
Apr 29

Purpose in a year of ESG – Why organisations need to address what they stand for in 2021

On Demand
Apr 23

The Sponsorship Evolution

On Demand
Mar 23

Making digital services more accessible using inclusive design principles with ENGINE

View more On Demand

Members of this community

Take a look at which Members are interested in Brand Strategy.

Companies in this community

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https://thefsforum.co.uk/wp-content/uploads/2015/05/Loop-Agencies-Ltd.jpeg
https://thefsforum.co.uk/wp-content/uploads/2015/05/Man-Bites-Dog.png
https://thefsforum.co.uk/wp-content/uploads/2015/05/Moreish-Marketing.png
https://thefsforum.co.uk/wp-content/uploads/2015/05/Paragon-DCX.png
https://thefsforum.co.uk/wp-content/uploads/2015/05/Publicis-Sapient.png
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Chairperson

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Communities: Asset Management, Insurance, Life & Pensions, Retail Banking

Committee

Ben Rhodes

Brand Director

Phoenix Group

Communities: Retail Banking

EB

Eugenie Biddle

Head of Brand and Customer Communications

NS&I

Sarah Shôve

Co-Head of EMEA Marketing and Head of Global Brand Strategy

Columbia Threadneedle Investments

Communities: Corporate Communications

List of members

BS

Bob Swarup

Camdor Global

Communities: Corporate and Investment Banking, Life & Pensions, Insurance, Asset Management, Private Banking, Performance Marketing

CH

Carly Hull

Head of European Marketing

Barings

Communities: Asset Management, General

Aldermore Bank Plc

Communities: Retail Banking, Performance Marketing

Catherine Morat

Head of International Product Marketing

Natixis Global Asset Management

Communities: Asset Management, Performance Marketing

CH

Cecelia Hund

101 London

Communities: Performance Marketing

Chanade Murphy-Johnson

Commercial Lead

383

Communities: Performance Marketing

CC

Charles Clark

CEO

Uffindell

CE

Charles Evans

Corporate Partnerships Director

McCurrach Financial Services

Communities: Insurance, Life & Pensions, Retail Banking, Asset Management, Corporate Communications, Performance Marketing, Private Banking, Mortgages, General

CR

Charles Richards

Product Strategy & CX Manager

TSB Bank

Communities: Retail Banking, Performance Marketing

CF

Charlie Fitton

Senior Website Product Manager

T. Rowe Price

Communities: Asset Management, Performance Marketing

Charlotte Lamb

Head of Wholesale Marketing, EMEA & LatAm

Janus Henderson

Communities: Asset Management, Performance Marketing, Corporate Communications

Charlotte O'Horo

Marketing Associate, Investment Solutions

Winton

Communities: Asset Management, Corporate Communications, Performance Marketing, General

CV

Chet Velani

Marketing Director

EValue

Communities: Performance Marketing, Life & Pensions, Asset Management, Corporate Communications, General

CW

Chris Walker

Insight, Innovation & Propositions Manager

Wesleyan Assurance Society

Communities: Performance Marketing, Life & Pensions, Mortgages, Insurance

Chris Goodreds

SEI Wealth Platform Marketing Manager

SEI Investments

Communities: Private Banking, Performance Marketing

Chris Gordon

New Business Director

Dentsu Aegis Network

Communities: Performance Marketing, Retail Banking, Corporate Communications