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Brand Strategy Community

Take a look at which Members are interested in Brand Strategy.

Join the community

Welcome to the Brand Strategy Community page, a hub of useful, content and resources discussing the role of brand in financial services marketing.

By joining our Brand Strategy Community, you will get access to content, insights, articles and more. And, have your business listed alongside your fellow brand professionals.

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View all members Steering committee Members

Latest Events

LDN

Freshen Up – The Ins & Outs of Brand Refreshes

Brand Strategy

Cardano, Floor Nine, 6 Bevis Marks, London, EC3A 7BA
09:00 - 11:00
25.06.24
LDN

MAP

LDN

Building Brands – One VS Many

Brand Strategy

Lansons, 24A St John Street, London, EC1M 4AY
09:00 - 11:00
16.01.24
LDN

MAP

Sweet Harmony: Ensuring Brand Consistency Across Touchpoints

Brand Strategy, General

Lansons, 24A St John Street, London, EC1M 4AY
09:00 - 11:00
05.09.23

MAP

LDN

Icons & Influencers: The Future of Marketing

Brand Strategy, General

Instinctif Partners, 65 Gresham St, London EC2V 7NQ
09:00 - 11:00
23.02.23
LDN

Latest Strategies

Strategy
Mar 14

Q&A: Inside the rebrand of Architas to AXA IM Select

Strategy
Mar 1

INTERVIEW: Charles Stanley’s Marketing Director on smarter segmentation

Strategy
Jan 11

Q&A: Why Vanquis Bank acquired smart money app Snoop

Strategy
Dec 20

GUEST COLUMN: Why asset managers should take brand lessons from Ferrari

View more Strategies

Latest Tactics

Tactic
Mar 15

SJP spotlights “invaluable advice” in new ad

Tactic
Mar 11

OPINION: People don’t really care about your brand as much as you do

Tactic
Feb 9

OPINION: Beyond boring? The need for a revolution in FS branding

Tactic
Jan 30

UBS launches major global brand campaign

View more Tactics

Latest On Demand

On Demand
Jun 1

Is your Brand fit for… Whatever’s coming next?

On Demand
Apr 29

Purpose in a year of ESG – Why organisations need to address what they stand for in 2021

On Demand
Apr 23

The Sponsorship Evolution

On Demand
Mar 23

Making digital services more accessible using inclusive design principles with ENGINE

View more On Demand

Members of this community

Take a look at which Members are interested in Brand Strategy.

Companies in this community

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Chairperson

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

Communities: Asset Management, Insurance, Life & Pensions, Retail Banking

Committee

Ben Rhodes

Brand Director

Phoenix Group

Communities: Retail Banking

EB

Eugenie Biddle

Head of Brand and Customer Communications

NS&I

Sarah Shôve

Co-Head of EMEA Marketing and Head of Global Brand Strategy

Columbia Threadneedle Investments

Communities: Corporate Communications

List of members

AH

Alexandra Helmer-Jensen-Stausholm

The Economist Group

Communities: Private Banking, Retail Banking, Fintech, Corporate and Investment Banking, Asset Management, Digital & Direct

AP

Alison Price

Cardif Pinnacle

Communities: Digital & Direct, Insurance

Alistair Welham

Director of Marketing & Communications

NOW: Pensions

Communities: Private Banking, Asset Management, Fintech, Life & Pensions, Digital & Direct

Alun Williams

Commercial Director, Savings

Shawbrook Bank

Communities: Private Banking, Mortgages, Insurance, Corporate Communications, Asset Management, Retail Banking, Digital & Direct, Fintech

Amy Lenander

Chief Marketing Officer

Capital One

Communities: Digital & Direct, General, Corporate Communications, Retail Banking, Fintech

AS

Amy Stuart Mills

.

Columbia Threadneedle

Communities: Asset Management, Digital & Direct, General, Retail Banking, Private Banking

AK

Ana Cristina Kolb

CEW Marketing Services

Communities: Digital & Direct

Andrea Marheineke

Marketing Manager

James Hay

Communities: General, Private Banking

AH

Andrew Humphries

Marketing and Communications Director

St James's Place Wealth Management

Communities: Private Banking, Digital & Direct, Corporate Communications, Asset Management

Andrew Montlake

Director, Brand, Marketing & Communications

Coreco

Communities: Corporate Communications, Fintech, Mortgages, Digital & Direct

AR

Andrew Roscoe

Vanguard Investments Australia

Communities: Asset Management, Fintech, Private Banking, Corporate Communications, Digital & Direct, General, Life & Pensions

Andy Cridland

Brand Strategy and Innovation

BlackRock

Andy Glazier

Partner

Glazier Research & Consulting Ltd

Communities: Asset Management, Digital & Direct, Insurance, Life & Pensions, Private Banking, Retail Banking

Andy Humphreys

Owner Director

Upside Marketing

Communities: Life & Pensions, Digital & Direct, Fintech

Andy Lane

Partner

Instinctif Partners

Communities: Life & Pensions, Insurance, Mortgages, Private Banking, Retail Banking, Corporate Communications, Digital & Direct, General

AH

Angela Hay

Campaign Manager

Yorkshire Building Society Group

Communities: Retail Banking, Corporate Communications, Digital & Direct, General