From a reputational standpoint, this pandemic has had a negative impact on insurers. Price comparison websites have been dominating the market with heavyweight TV campaigns offering fluffy toys and singing waiters and new brands like Lemonade are challenging the established order with a customer-first approach.
Will purpose-led organisations be the ones who stand out in this competitive and commoditised market? Is it time for the industry to think more consciously about embedding the concept of trust in their marketing? And how can they go about doing this?
Join us as we discuss the role purpose-led initiatives have within marketing strategies in the insurance sector.
Sue Helmont, Marketing Director, AIG Life Ltd.
Natalie Whitty, Strategy, Communication and Marketing Director, RSA UK&I
Sam Knott, VP of Marketing, Marshmallow
Alex Sword, Editor, The Financial Services Forum