Corporate Communications


173

Members

Most active members

Chairperson

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: Insurance


Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




Finding Your Style

Coco Chanel said that fashion fades, but only style remains the same.

This doesn’t just apply to haute couture; it’s just as true for the way you present your business or the company you work f...

Corporate Communications, Employee Engagement & Communications

0


How Top Asset Managers Drive LinkedIn Engagement

LinkedIn is a primary channel for Asset Managers to connect with current and potential clients.

The top 10 asset management firms in the world have millions of LinkedIn followers between them. Impo...

Corporate Communications

1


Behavioural Economics in M&R Communications

Us humans are not as rational as we’d like to think.

We’re all prone to biases, or ‘errors in thinking’ that have the potential to negatively affect our ability to make good decisions. They...

Corporate Communications

0


The Power of Film

As part of a series on the most effective video strategies for business, Richard Thomson, Managing Director of Kaptcha has pulled together 10 tips to recruit staff with film – as well as engaging yo...

Corporate Communications, Employee Engagement & Communications

0


The ‘Cinderella Syndrome’

They’re not bright, colourful, fancy or loud. They rarely get to go to glitzy award ceremonies. And they’re never first in line when the budgets are handed out. But every Financial Services (FS) m...

Corporate Communications

0


Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0


COVID-19’s impact on the financial services industry

What effect will the pandemic have on the financial services industry? In this new blog, Mintel’s Associate Director of Financial Services research Richard Shepherd analyses the short, medium and lo...

Brand Strategy, Corporate Communications

0


Why Should You Localize Your Website?

The difference between the right word and the almost-right word, Mark Twain said, is the difference between lightning and a lightning bug.

It’s as good a proverb as any to point out the perils of...

Brand Strategy, Corporate Communications

0


Marketing in a Crisis: The Calm Before the (Next) Storm

During the first week of lockdown, the UK public wanted o hear either the same, or more, from brands regardless of the category they operated in.

Despite reports of pulled adverts and frozen marekt...

Corporate Communications

0


Branding for Talent: Financial Services

With companies in the top quartile for diversity showing a 20% increase in profitability according to McKinsey, the link between diversity and company performance can’t be denied.

86% of women an...

Brand Strategy, Corporate Communications

0


Lockdown and Beyond Sprint Survey: Ready to Rumble?

Covid-19 has radically altered priorities and created immense new challenges.

Senior marketers with responsibility for their firm’s thought leadership are consumed with crisis comms and strugglin...

Brand Strategy, Corporate Communications

0


Building your Brand’s Position on ESG

We have reached a pivotal moment in the growth of ESG investing, brought on in part by the coronavirus pandemic. With capital flooding into this marketplace, it’s crucial for asset managers to stand...

Asset Management, Corporate Communications

0


May
01
LDN

Marketing Effectiveness Awards Showcase

We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.

Smart metrics and...

Available to: EAP

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


Jun
01
LDN

The General Election and Developing our Long Term Savings and Pensions Policy

The snap general election caught most people off guard, however the result could be crucial in influencing Britain's long term savings and pensions policy.  We bring together a panel of experts to di...

Available to:

Corporate Communications

0


Feb
21
LDN

Crisis Management Best Practice

The unexpected crisis will happen. So how well are you and your business set-up to deal with the unexpected, left-field disaster?

Now more than ever, the financial services industry needs to incor...

Available to: EA

Corporate Communications, Insurance

0


Nov
10
LDN

Meet the Media

In the run up to the Autumn Statement, we are bringing together a media panel to give their thoughts on what we can expect, especially given this new political landscape and pose the decision to Brexi...

Available to: EA

Corporate Communications

0


Jul
12
LDN

Will the FAMR proposals close the advice gap?

Politicians, regulators and the industry agree that there is an advice gap. The Financial Advice Market Review, held jointly by HM Treasury and the FCA, built on changes made to the financial advice ...

Available to: EA

Corporate Communications

0


Mar
01
LDN

Changing Internal Behaviours

CEOs are feeling the pressure to measure and monitor corporate culture, and to ensure that culture reflects their brand. Following the FCA’s decision to scrap its review into banking culture this is...

Available to: EA

Corporate Communications

0


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