Engaging the Disengaged: The Power of Online Media


With roughly 70% of UK adults consuming news from online sources (Statista), there has been an undeniable shift in the media and communications habits of the nation.

With the internet overtaking other traditional media to become the number one source of information, have financial services done enough to ensure they have the services necessary to communicate with their customers online? As agencies across the sector grapple with the question of how to reach younger audiences, are platforms like TikTok the way forwards or just a kneejerk reaction?

As the industry wrestles with these questions, we look at what financial services marketers can do to better engage with their audiences and how best to harness the power of online media outlets to better communicate with key target demographics.


Chaired by:

  • Louise Vaughan, Senior Campaigning Advisor, Lansons



  • Nia Thompson, Client Partnership Controller, Sky Media
  • Rebecca Hutson, Head of News, The News Movement
  • James Seddon, Influencer Marketing Consultant, Onalytica
  • James Ikin, Manager & Tiktok Content Creator, Lansons


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