Creativity not Complacency: Unlocking Creativity in Financial Services for the Year Ahead


Financial services marketing doesn’t have to be dull - and often it isn’t.

But there’s a stark reality too. Delivering impactful, break-through creative that galvanises audiences and captures imaginations against the backdrop of low trust, strong regulation and intense media scrutiny is no mean feat.

In a sector that prides itself on logic we ask….how can we unlock more creative magic, drive more audience connection, and deliver more brand differentiation in 2024?


In this panel discussion we will cover:

  • What’s holding the financial services sector back from embracing the power of creativity?
  • Can FS brands be creatively disruptive in a low trust environment?
  • What’s the DNA of great creative in the FS sector?
  • What can we learn from the most creatively daring FS brands out there?



Chaired by:


  • Stephanie Wils-Wiffen, Director of Marketing - UK & DACH, eToro
  • Nick Morgan, Head of Brand Management - EMEA, Invesco
  • Mark Chappel, Global Head of Creative Marketing - Man Group


In Partnership with:

Lansons | Team Farner


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