Corporate Communications


173

Members

Most active members

Chairperson

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: Insurance


Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




Does your firm have a culture of communication?

Clients of the star fund manager Neil Woodford should expect to hear more from him. He is responding to period of under performance by pledging to communicate more. I’ve been a client of his for a f...

Corporate Communications

0


Language in Financial Services

“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett

Fine, I’ll admit it. Most financial se...

Corporate Communications, Digital & Direct Marketing

0


Legal, Decent Honest and Truthful?

Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...

Brand Strategy, Corporate Communications

0


State of Play: Benchmarking Content Marketing

We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just ...

Corporate Communications, Digital & Direct Marketing

0


The changing role of a corporate communicator

Corporate communications is the lifeblood of a working relationship between a company and its stakeholders. In a world now flooded with 24 hour news and content available in a variety of formats at th...

Corporate Communications

0


The importance of content led PR

Content has always been at the heart of PR – it describes everything we create – but what’s changed dramatically is understanding how the content we produce can be leveraged across multiple chan...

Corporate Communications

1


COVID-19’s impact on the financial services industry

What effect will the pandemic have on the financial services industry? In this new blog, Mintel’s Associate Director of Financial Services research Richard Shepherd analyses the short, medium and lo...

Brand Strategy, Corporate Communications

0


Why Should You Localize Your Website?

The difference between the right word and the almost-right word, Mark Twain said, is the difference between lightning and a lightning bug.

It’s as good a proverb as any to point out the perils of...

Brand Strategy, Corporate Communications

0


Marketing in a Crisis: The Calm Before the (Next) Storm

During the first week of lockdown, the UK public wanted o hear either the same, or more, from brands regardless of the category they operated in.

Despite reports of pulled adverts and frozen marekt...

Corporate Communications

0


Branding for Talent: Financial Services

With companies in the top quartile for diversity showing a 20% increase in profitability according to McKinsey, the link between diversity and company performance can’t be denied.

86% of women an...

Brand Strategy, Corporate Communications

0


Lockdown and Beyond Sprint Survey: Ready to Rumble?

Covid-19 has radically altered priorities and created immense new challenges.

Senior marketers with responsibility for their firm’s thought leadership are consumed with crisis comms and strugglin...

Brand Strategy, Corporate Communications

0


Building your Brand’s Position on ESG

We have reached a pivotal moment in the growth of ESG investing, brought on in part by the coronavirus pandemic. With capital flooding into this marketplace, it’s crucial for asset managers to stand...

Asset Management, Corporate Communications

0


Dec
03

Seminar: Culture Shock: Corporate Purpose and Culture Post Pandemic

The global pandemic has highlighted just how important an organisation’s purpose, culture and values are when making critical decisions in a challenging environment, navigating evolving societal exp...

Available to: EA

Corporate Communications

0


Oct
22

Seminar: Brand Insight: Covid-19 Effect – Who’s had a good crisis?

... And which not so good?  Years of unexpected drama like this one create all sorts of exceptional stresses and strains for brands, testing their positioning and propositions in ways that no-one cou...

Available to: EAP

Corporate Communications

0


Jun
03
LDN

Webinar: How Financial Brands Can Use Words To Stand Out

From established brands to edgy disrupters, consumers have a bewildering number of financial services brands to navigate. So how do they choose one from another? And how are financial brands using wor...

Available to: EAP

Corporate Communications

0


May
29

Webinar: CMO Surgery Special – The FSF Big Summer Quiz

Join us for our live Summer Marketing Quiz, where we will be quizzing you on the financial services marketing highlights of the past year.

We hope this will be a fun way to welcome the Summer month...

Available to: EAPO

Corporate Communications, Employee Engagement & Communications

0


May
22

Webinar: CMO Surgery – the World Post Covid-19

Coronavirus has turned our world on its head as businesses and consumers alike grapple with the financial fallout of Covid-19. Lenders scrambled to provide billions in business loans and mortgage holi...

Available to: EAPO

Corporate Communications, Employee Engagement & Communications

0


May
15

Webinar: CMO Surgery – Post-Pandemic Recovery Planning

Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. O...

Available to: EAPOR

Corporate Communications, Employee Engagement & Communications

0


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