Corporate Communications


174

Members

Most active members

Chairperson

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: Insurance


Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




Legal, Decent Honest and Truthful?

Anyone involved in advertising will probably have experienced some variation of that situation where a guest at a party asks you: “How can you justify selling people things they don’t need?” To ...

Brand Strategy, Corporate Communications

0


State of Play: Benchmarking Content Marketing

We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just ...

Corporate Communications, Digital & Direct Marketing

0


The changing role of a corporate communicator

Corporate communications is the lifeblood of a working relationship between a company and its stakeholders. In a world now flooded with 24 hour news and content available in a variety of formats at th...

Corporate Communications

0


The importance of content led PR

Content has always been at the heart of PR – it describes everything we create – but what’s changed dramatically is understanding how the content we produce can be leveraged across multiple chan...

Corporate Communications

1


Smarter Communication

The Financial Conduct Authority (FCA) has kick-started a debate to encourage firms, consumer groups, and stakeholders to work together to deliver information to consumers in smarter and more effective...

Corporate Communications

0


Will consumer affairs run the financial services agenda?

What impact will consumer affairs have on the financial services agenda as we move towards another long period of austerity and while the financial service environment is forever changing and evolvin...

Corporate Communications

0


Meet the Marketer: Christopher Dean

In this month’s Meet the Marketer we talk to Christopher Dean, Head of Marketing at Sanlam about (among other things) finding the balance between creativity and proving effectiveness.

Please intr...

Corporate Communications

0


Ethnicity in Advertising

At Lloyds Banking Group we have a clear purpose - to help Britain prosper. This powerful commitment runs through the heart of everything we do to support the people, businesses and the communitie...

Corporate Communications

0


The Importance of Business Reputation – Superunion

Terry Tyrell, WorldWide Chairman at Superunion presented on how brands can enhance their reputation and culture....

Brand Strategy, Corporate Communications

0


The Importance of Business Reputation – Aviva

Andy McLennan, Group Reputation Lead, shared Aviva's journey to grow reputation....

Brand Strategy, Corporate Communications

0


Meet the Marketer: Anne-Marie McConnon

Our ongoing series of short interviews with leading financial services marketers, uncovers the driving forces behind their careers and what makes them tick. This month we get to know more about one of...

Asset Management, Corporate Communications

0


Business Ethics and the Consumer

David Schofield, Group Head of Corporate Responsibility, Aviva shared his views on business ethics and CRS at our event. This is his presentation....

Brand Strategy, Corporate Communications

0


Sep
09
LDN

Post-Brexit Business Outlook

While the nature and terms of the UK’s exit from the EU remains far from clear (at the time of writing), fundamental questions about the long-term post-Brexit landscape for the financial services in...

Available to: EAP

Corporate Communications

0


Jun
20
LDN

Price Comparison Websites: Force for good or future mis-buying scandal?

For the last two decades, price comparison websites have revolutionised the way consumers have bought products and services, especially in the financial services and utilities industries.

This has ...

Available to: EAP

Corporate Communications

0


Mar
21
LDN

Where Does Financial Services Need to Try Harder: Meeting the Needs of the Under 30s, or the Over 70s?

Has the financial services industry really managed to reach and engage millennials? Has it forgotten the over 70s?

We bring together a panel of commentators to discuss the need for financial servic...

Available to: EAP

Corporate Communications

0


Oct
09
LDN

The Importance of Business Reputation

The reputation of a business is essential to its survival. Consciously or not, consumers are now far more aware of whether a company has a good reputation, or not.

The trust and confidence of the c...

Available to: EAP

Corporate Communications

0


Jun
13
LDN

The Communication Revolution

Fake news, AI, Levenson, Cambridge Analytica, Trump, #MeToo – marketing professionals are facing a communications revolution.

In this highly-topical session, we will look at the major secular tre...

Available to: EAP

Corporate Communications

0


May
01
LDN

Marketing Effectiveness Awards Showcase

We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.

Smart metrics and...

Available to: EAP

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


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