Is Marketing Having a Mid-Life Crisis?

Philip Mehl

former CMO Retail Banking & Wealth Management, HSBC EMEA

The act of branding goes back to about 2000 BC. Marketing as an activity can be traced to the late 19th century. And brand management as we know it was created in the 1950s. 1993 was a seminal year for modern marketing with the birth of Webtrends and the publication of the book ‘The One to One Future’ by Peppers and Rogers. So today we are effectively being Millennial. Is marketing still in its’ adolescence and will we all jump forward to ensure we don’t end up having a mid-life crisis?
Philip Mehl, former CMO Retail Banking & Wealth Management at HSBC, shares his thoughts.
Philip is a creatively driven and commercial marketer who has held several director positions, most recently with HSBC where he led a team of 250 across 16 countries and was responsible for a £200m budget. His brand marketing background covers a range of high profile industries, with stints at Orange, T-Mobile, Yum! Brands, Mars, Unilever and Ford adding to his extensive brand knowledge. He graduated from Bristol University with a Masters of Engineering, was a founding mentor with The Marketing Academy and is an avid cyclist, skier, golfer and tennis player.
You can view the video of the presentation below and download a PDF copy of Philip’s slides using the Download button in the top right corner.

Previous article

Are We Looking At The Wrong Gap?

Next article

Pricing in a Digital World - Event Write-Up

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.