Driving Innovation From A Customer Perspective, Wei Ke

Felix Thomson

Content Executive

The Financial Services Forum

How can banks evolve to become the successful bank of the future? Dr Wei Ke specializes in strategic issues at the marketing-operations interface with a primary focus on the financial services industry. Wei has advised leading financial institutions in North America and Europe on price optimization, customer pricing psychology, quantitative marketing models, and risk management for both sides of the balance sheet.
Wei Ke has kindly agreed to make the presentation slides used at the Bank of the Future event available to Forum Members.
To download the slides in PDF format, please click the download button above.

Previous article

Navigating Your Way Through Dramatic Corporate Change, Royal Mail

Next article

Our Journey from Mobile Protection to Mobile Engagement

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.