Navigating Your Way Through Dramatic Corporate Change, Royal Mail

Ben Rhodes

Brand Director

Phoenix Group

An experienced and senior business leader with a track record in delivering business growth in B2C and B2B businesses. Ben has expertise across all major marketing disciplines from insight generation and proposition development, through pricing, brand strategy, and delivering ROI through marketing communications activity (advertising, digital and PR). Ben reports to the Chief Customer Officer, and sits on the Commercial Executive Team at Royal Mail. He is responsible for all Customer Marketing and is currently focused on deploying a new customer value segmentation, digitizing the marketing capability, group brand strategy and customer relationship marketing program.
Ben Rhodes has kindly agreed to make the presentation slides used at the From the Navigate Your Brand through Dramatic Corporate Change event available to Forum Members.
To download the slides in PDF format, please click the download button above.

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