Are Loyalty Schemes Really Worth It? Jef Harris

As the data that comes out of customers’ loyalty card schemes has become increasingly valuable for companies, are they actually passing those benefits onto the consumer? New regulation has had an impact on costs of loyalty cards; will this have an effect on card distributors as they will get less profit margins when cards are used in stores? Drawing on case studies, Jef Harris debates whether loyalty schemes are really worth it and what is needed to keep customers loyal.
Jef Harris has kindly agreed to make the presentation slides used at the Are Loyalty Schemes Really Worth It? event available to Forum Members.
To download the slides in PDF format, please click the download button above.