The Perfect App, Sarah Weller

Felix Thomson

Content Executive

The Financial Services Forum

How do you take a brief from a client and design the perfect application to use on smart phones and tablets? What are the main elements that need to be considered when designing an app and what steps must be taken to enable the end user to have the best possible experience? There has been a consumer shift towards mobile and tablet but are financial services companies doing enough through apps to best engage with consumers in this space? Sarah Weller explores what makes the “perfect” app by drawing on 9 points for success.
Sarah Weller has kindly agreed to make the presentation slides used at the The Perfect App event available to Forum Members.
To download the slides in PDF format, please click the download button above.

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