Our latest 60 Seconds debate is here, and we would love you to take part.
Achieving differentiation in a crowded marketplace
Do you struggle to create differentiation because you’re encouraged to stick to tried and tested strategies and campaigns? Should the Executive Board be enabling and encouraging marketers to take creative risks? Has our industry forgotten what it is to be brave, and what does that mean for the future of financial services marketing?
We want to know your thoughts for our 60 Seconds feature. In no more than 120 words, please tell us what you think by leaving your comment at the bottom of this page.