Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going.
Our weekly CMO Surgery will feature two or three senior marketers discussing their thinking and approach to the challenges thrown up by the pandemic. Covid-19 is changing the world we live and work in, marketers need to be agile, flexible and sensitive to public sentiment. Everyone is welcome, so grab a coffee and come armed with questions, thoughts or suggestions for useful resources and help our community to get through this together.
In our first CMO surgery, our panel discussed how brands should position themselves amid an unfolding global pandemic.
Kindly presented by:
Sue Helmont, Marketing Director, AIG Life
Ian Henderson, CEO, AML
David Lundholm, Director, New Income Streams, L&G Insurance
Claire Richards, UK Retail Marketing Manager, Allianz Global Investors
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