CMO Surgery – dealing with the marketing challenges of the coronavirus crisis

David Cowan

Managing Director

The Financial Services Forum

Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going.

Our weekly CMO Surgery will feature a panel of three or four senior marketers discussing their thinking and approach to the challenges thrown up by the pandemic.  Covid-19 is changing the world we live and work in, marketers need to be agile, flexible and sensitive to public sentiment. Everyone is welcome, so grab a coffee and come armed with questions, thoughts or suggestions for useful resources and help our community to get through this together.

This week the panel discussed how brands should position themselves amid an unfolding global pandemic

SPEAKERS: 

Piers Currie, Partner, Warhorse Partners
Niels Footman, Managing Director, UK and Europe, Copylab
Kevin Mountford, Co-Founder, Raisin UK

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