The Forum Buzz: “this isn’t fringe; it’s financial veganism.”

Jasmine Butler Burnham

Marketing Manager

The Financial Services Forum

With our FS Martech 2021 conference coming up next Wednesday, closely followed by the judging days for our 2021 Awards for Innovation on Thursday and Friday, we’re entering a busy – but very exciting – couple of months at The Financial Services Forum.

I’ve received a few emails with questions about both award programmes over the past weeks. To confirm, we are on track to announce the shortlist for the Awards for Innovation on Monday 26 April (a heads up for entrants: Sabrina and I will soon be asking for your acceptance videos – and there’s tough competition to beat from last year’s Awards for Effectiveness digital ceremony cohort!).

It’ll be a busy week, as we’ll then be launching the 2021 Awards for Marketing Effectiveness on Tuesday 27 April, celebrating this prestigious programme reaching its 20th year. With a hint of the trepidation that we have become accustomed to over the past year, we are hoping to mark the occasion with a physical awards ceremony at the end of November. So, please do keep your eye out for further announcements.


‘This isn’t fringe, it’s financial veganism.’

…a striking and catchy quote from Chris Gardner, Founder & COO at property lender Atelier Capital Partners at our Fintechs: Driving sustainable change through responsible lending webinar on Tuesday. You can read Alex’s event summary on the Knowledge Centre here, covering the key takeaways from the discussion.

At yesterday’s webinar, we heard from Deborah Alsina MBE, CEO of Independent Age and Jamie Dobbin, Head of Pension Operations at Pension Insurance Corporation, talking about how financial services providers can better support and communicate with their elderly customers.

‘A physical health need such as a hearing or sight loss, combined with isolation and loneliness that 1.2 million older people face every day, can really undermine someone’s self-belief or self-confidence and make interacting with service providers – whether that’s a charity or whether that’s a financial services provider – really challenging’ Deborah explained during the webinar.

Deborah added a stark reminder and call to action for the attendees: ‘I think all of us, both as individuals and professionals, have a role to play in improving the situation for older people living in vulnerable situations’. You can catch up with this webinar by watching on demand here.


Deloitte announced as speakers at FS Martech 2021

Since my last note about FS Martech, we’ve confirmed two additional speakers to our lineup: Deborah Womack, Director, Deloitte Digital and Richard Love, Senior Director, Deloitte.

Deborah will be covering what it means to be a purpose led organisation and deliver excellent human experience, drawing on Deloitte’s recent global research. Richard will be speaking about the challenges Deloitte have experienced from a data and technology perspective. Their session will be an unmissable practical case study in implementing martech whilst considering internal and external audiences. Save your place now if you haven’t done so already.

As a recap, our speaker lineup for this event next Wednesday includes:

Raj Kumar, Group Brand and Reputation Director at Aviva

Emmeline Kite, Head of Planning and Strategy at Indicia Worldwide

Lee Allan, Global CTO at Indicia Worldwide

Nick Factor, Industry Director, Banks and Financial Services at Introhive

Elizabeth Gabster, Global Lead Consultant, Strategy and Value at Optimizely

Izzie Rivers, CEO and Founder at Realm

Colin Bennett, Head of Digital Distribution, Global at GAM Investments

Morgan Reavey, Head of Performance Marketing at TSB Bank


If you haven’t had a chance to register for this conference yet, there’s still time! It’s taking place from 0900-1230 midday next Wednesday 21 April on our digital platform, SwapCard.

With pubs and non-essential shops opening their doors for the first time in 2021 this week, I hope that you have an enjoyable weekend getting out and about once again if you’re able to. As ever, please don’t hesitate to drop me a line if I can assist with anything. It is always great to hear from you.


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