The Forum Buzz: join us at FS Martech 2021

Jasmine Butler Burnham

Jasmine Butler Burnham

Marketing Manager

The Financial Services Forum

Over the past few weeks, we’ve been busy confirming a host of exciting speakers for our half-day FS Martech 2021 digital conference.

This week, we’ve welcomed Morgan Reavey, Head of Performance Marketing at TSB to our panel session on how martech can support cross-department organisational change. Morgan will be joined on the panel by Colin Bennett, Head of Digital Distribution, Global at GAM Investments and Izzie Rivers, CEO and Founder at Realm. Morgan, Colin and Izzie will be sharing case studies and anecdotes from their own experience of leading change with a martech lens, and how they engaged with multiple departments on the journey to do so.

In our discussion with Raj Kumar, Group Director of Brand and Reputation at Aviva, a few weeks ago, Raj spoke about how tech is not just a tool to support, but a vehicle to serve and drive business strategies. With so many solutions available, knowing which tools to invest in can feel like a minefield for marketers.

Our aim is that, through hearing shared experiences and learnings from fellow senior Members, you’ll come away from this conference with actionable takeaways to answer those key questions. And, just for fun, we’ll also be running a competition to honour the best networker on our new SwapCard digital conference platform –  more details on that next week.

Places are still available, so please share the registration link with your team. We recognise that this topic will also be of interest to your Digital and I.T. teams. They are also more than welcome to attend under your Forum membership, so please share the link for registration.

 

Take a look at our new-look Q2 calendar.

Hot off the press, the calendar has had a facelift ready for the Q2 schedule. Download it here and register for the events of interest to you and your team.

Looking ahead to next week. I’ve just been advised that Jamie Dobbin, Head of Pension Operations at the Pension Insurance Corporation will be joining Deborah Alsina MBE at our Understanding and Responding to Older Customers who are Vulnerable next Thursday. This looks to be a great event, and certainly very timely given the recent FCA report on vulnerable customers.

Also, coming up next week on Tuesday at 0900-1000am, we’ll be discussing how fintechs are driving sustainable change through responsible lending. Hear from our expert panel, comprised of Aneesh Varma, Founder & CEO, Aire; Stacy Clementson, Head of Credit & Underwriting, Fleximize; Chris Gardener, Founder & COO, Atelier Capital Partners and Andrea Reyolds, CEO, Swoop.

 

Wishing you a restful weekend, and hope to see you soon.

Jasmine

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