2022 Awards for Marketing Effectiveness: The winners

Zara Mughal

Senior Marketing Executive

The Financial Services Forum

Orland Wood, Chief Innovation Officer at System 1 delivered a keynote address

The Financial Services Forum celebrated the Awards for Marketing Effectiveness on Tuesday 22 November. We’ve now had over two decades of these awards, and in that time they have established a strong reputation for recognising excellence across financial services marketing.

The last three years have shown us a highly volatile and challenging environment, which is why it is now as important than ever to recognise the greatest performers within our industry and celebrate their hard work and successes.
You can also download the full set of photos from the Forum’s flickr account here. Take a look at the twitter feed to get the lowdown on how everyone’s night went #MEAwards2022.

 


Most Effective Brand Purpose

Sponsored by Publicis Sapient

Brooks Macdonald win an accolade for their work with Moreish Marketing

WINNER: Brooks Macdonald and Moreish Marketing, Female Folio by Brooks Macdonald: For Women Writing their own Investment Story

Highly Commended: AML Group with Vanguard, ‘V for Value’: How we built ‘The Nike of investing’

Highly Commended: NOW: Pensions, Fair Pensions for All

 

Most Effective Brand Strategy

Sponsored by AML

WINNER: Fidelity International, Improving the Financial Health of our Brand Fidelity International

Highly Commended: BlackRock (iShares), Expect More with iShares

Highly Commended: Skipton Building Society, Most Effective Brand Strategy

 

 

Moody’s ESG Solution’s Comprehensive Coverage Campaign scoops up the prize for Most Effective Campaign for Green Product

Most Effective Campaign for Green Product 

Sponsored by Savanta

WINNER: Moody’s ESG Solutions, Comprehensive Coverage Campaign

Highly Commended: AML Group with BNP Paribas Asset Management, Environmental Strategies Group Product Marketing

 

 

 

 

Most Effective Content Marketing

Sponsored by Phoebus Software Ltd

WINNER: CFA UK & Vested Communications, A New Standard in Climate & Investing

WINNER: NOW: Pensions, The Gender Pensions Gap 2022

Highly Commended: Janus Henderson & Hub, Janus Henderson Investment Trusts

 

Most Effective Customer Service

Former Olympic swimmer Sharon Davies MBE presents AML Group with NOW: Pensions the trophy for Most Effective Customer Service

WINNER: AML Group with NOW: Pensions, Website Refresh

 

Most Effective Global Campaign

WINNER: BlackRock (iShares), Expect More with iShares

Highly Commended: Fidelity International, Empowering Women’s Financial Futures Around the World

Highly Commended: Vontobel, “Fixed Income: unfix your thinking” Global B2B Campaign (H1/2022)

 

Most Effective Integrated Campaign (B2B)

Sponsored by Fiducial Communications

WINNER: BlackRock (iShares), Expect More with iShares

Highly Commended: LinkedIn, Marketing Without Compromise from LinkedIn Financial Services

Highly Commended: Vontobel, “Fixed Income: Unfix Your Thinking” Global B2B Campaign (H1/2022)

 

Most Effective Integrated Campaign (B2C)

Sponsored by Fiducial Communications

WINNER: AML Group with Vanguard, ‘V for Value’: How we built ‘The Nike of investing’

Highly Commended: Receptional, An integrated, full-funnel approach delivers more leads profitably for Investment Mastery

 

Most Effective Internal Communication

WINNER: Deloitte 368 Internal Agency, Cyber Security Campaign: Vizzy

 

Most Effective Personalisation

WINNER:  Just Group plc, Delivering a Game Changing Solution to an Age-Old Problem

Highly Commended: American Express, How American Express Drove 1:1 Personalised Offers to its UK Customers

 

Most Effective Public Relations

WINNER: AIG Life, Helping People Live Better Lives

Highly Commended: Shawbrook Bank (with Teamspirit), Sparking the Energy Efficiency Conversation

Highly Commended: Fidelity International (with Teamspirit), Empowering Women to Achieve Better Financial Futures

 

Most Effective Sponsorship (National)

WINNER: Waverton, Waverton Art Prize 2022

 

Most Effective Use of a Small Budget (>£100k expenditure)

Moreish Marketing and Fluent Money celebrate the win for Most Effective Use of a Small Budget (>£100k expenditure)

WINNER: Moreish Marketing and Fluent Money 

Highly Commended: Arthur London and M&G Investments, Big Bond Questions

Highly Commended: Shawbrook Bank (with Teamspirit), Sparking the Energy Efficiency Conversation

 

Agency of the Year

WINNER: AML Group

Highly Commended: Moreish Marketing

Commended: Receptional

 

Marketer of the Year

Sponsored by Publicis Sapient

WINNER: Richard George Global Head, Integrated Marketing, The London Stock Exchange Group

Highly Commended: Riona Mulherin, Director of Marketing and Operations, Paradigm

Young Marketer of the Year

Sponsored by Receptional 

Laura Hammond, Marketing Executive at Waverton Investment Management receives the award for Young Marketer of the Year

WINNER: Laura Hammond, Marketing Executive, Waverton Investment Management

Highly Commended: Sarah-Jane Fea, Marketing Manager, Legal and General Surveying Services

Commended: Emily Gates, Head of New Business, LDN Finance

 

Judges’ Special Award for Consumer Insight

Sponsored by Opinium

WINNER: Shawbrook Bank

 

Judges’ Special Award for Marketing Learning

Sponsored by Moreish Marketing

WINNER: Receptional

 

Judges’ Special Award for Customer Experience

Blackrock with iShares gained an impressive number of wins, including the Judges Special Award for Marketing Excellence

WINNER: American Express

 

Judges’ Special Award for Marketing Excellence

WINNER: Blackrock with iShares

 

 

 

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