The Financial Services Forum celebrated the Awards for Marketing Effectiveness on Tuesday 22 November. We’ve now had over two decades of these awards, and in that time they have established a strong reputation for recognising excellence across financial services marketing.
Most Effective Brand Purpose
Sponsored by Publicis Sapient
WINNER: Brooks Macdonald and Moreish Marketing, Female Folio by Brooks Macdonald: For Women Writing their own Investment Story
Highly Commended: AML Group with Vanguard, ‘V for Value’: How we built ‘The Nike of investing’
Highly Commended: NOW: Pensions, Fair Pensions for All
Most Effective Brand Strategy
Sponsored by AML
WINNER: Fidelity International, Improving the Financial Health of our Brand Fidelity International
Highly Commended: BlackRock (iShares), Expect More with iShares
Highly Commended: Skipton Building Society, Most Effective Brand Strategy
Most Effective Campaign for Green Product
Sponsored by Savanta
WINNER: Moody’s ESG Solutions, Comprehensive Coverage Campaign
Highly Commended: AML Group with BNP Paribas Asset Management, Environmental Strategies Group Product Marketing
Most Effective Content Marketing
Sponsored by Phoebus Software Ltd
WINNER: CFA UK & Vested Communications, A New Standard in Climate & Investing
WINNER: NOW: Pensions, The Gender Pensions Gap 2022
Highly Commended: Janus Henderson & Hub, Janus Henderson Investment Trusts
Most Effective Customer Service
WINNER: AML Group with NOW: Pensions, Website Refresh
Most Effective Global Campaign
WINNER: BlackRock (iShares), Expect More with iShares
Highly Commended: Fidelity International, Empowering Women’s Financial Futures Around the World
Highly Commended: Vontobel, “Fixed Income: unfix your thinking” Global B2B Campaign (H1/2022)
Most Effective Integrated Campaign (B2B)
Sponsored by Fiducial Communications
WINNER: BlackRock (iShares), Expect More with iShares
Highly Commended: LinkedIn, Marketing Without Compromise from LinkedIn Financial Services
Highly Commended: Vontobel, “Fixed Income: Unfix Your Thinking” Global B2B Campaign (H1/2022)
Most Effective Integrated Campaign (B2C)
Sponsored by Fiducial Communications
WINNER: AML Group with Vanguard, ‘V for Value’: How we built ‘The Nike of investing’
Highly Commended: Receptional, An integrated, full-funnel approach delivers more leads profitably for Investment Mastery
Most Effective Internal Communication
WINNER: Deloitte 368 Internal Agency, Cyber Security Campaign: Vizzy
Most Effective Personalisation
WINNER: Just Group plc, Delivering a Game Changing Solution to an Age-Old Problem
Highly Commended: American Express, How American Express Drove 1:1 Personalised Offers to its UK Customers
Most Effective Public Relations
WINNER: AIG Life, Helping People Live Better Lives
Highly Commended: Shawbrook Bank (with Teamspirit), Sparking the Energy Efficiency Conversation
Highly Commended: Fidelity International (with Teamspirit), Empowering Women to Achieve Better Financial Futures
Most Effective Sponsorship (National)
WINNER: Waverton, Waverton Art Prize 2022
Most Effective Use of a Small Budget (>£100k expenditure)
WINNER: Moreish Marketing and Fluent Money
Highly Commended: Arthur London and M&G Investments, Big Bond Questions
Highly Commended: Shawbrook Bank (with Teamspirit), Sparking the Energy Efficiency Conversation
Agency of the Year
WINNER: AML Group
Highly Commended: Moreish Marketing
Commended: Receptional
Marketer of the Year
Sponsored by Publicis Sapient
WINNER: Richard George Global Head, Integrated Marketing, The London Stock Exchange Group
Highly Commended: Riona Mulherin, Director of Marketing and Operations, Paradigm
Young Marketer of the Year
Sponsored by Receptional
WINNER: Laura Hammond, Marketing Executive, Waverton Investment Management
Highly Commended: Sarah-Jane Fea, Marketing Manager, Legal and General Surveying Services
Commended: Emily Gates, Head of New Business, LDN Finance
Judges’ Special Award for Consumer Insight
Sponsored by Opinium
WINNER: Shawbrook Bank
Judges’ Special Award for Marketing Learning
Sponsored by Moreish Marketing
WINNER: Receptional
Judges’ Special Award for Customer Experience
WINNER: American Express
Judges’ Special Award for Marketing Excellence
WINNER: Blackrock with iShares
