On 12 July, the Financial Services Forum hosted the 2022 Awards for Marketing Innovation. The awards saw some of the best and brightest in financial services come together for a night of dinner, magic and awards. The winners (with pictures from the night) are below.
You can also download the full set of photos from the Forum’s flickr account here.
Most Innovative Marketing of New Product Launch
Highly Commended: NS&I – Green Savings Bonds
Winner: JP Morgan – JPM Climate Change Solutions Fund
Best Use of Data and Analytics
Winner: Fundamental Media – Outcome Analytics and The Delta Tag – redefining campaign attribution for the post-cookie era
Best Use of Behavioural Science
Highly Commended: Phoenix Group with Cowry Consulting – “The Vulnerable Mindset: Marrying Technology and Behavioural Science to Support Vulnerable Customers at Phoenix Group.”
Winner: Fidelity – Driving Digital Adoption Through A Behavioural Lens
Best Innovation in the Customer Journey
Highly Commended: abrdn, – Simplifying the abrdn client experience through brand clarity
Winner: Wesleyan – The Next Step
Best Use of Marketing Technology
Winner: BNP Paribas Asset Management in partnership with Fiducial communications – Using AI to turn advisers into polyglots
Most Innovative Partnership
Highly Commended – Phoenix and Cowry Consulting
Winner – MiPet Cover in partnership with the Healthy Pet Club
Best Innovation in Customer Service
Highly Commended: Coutts – 440 App
Winner: Protectline for their implementation of AI and machine learning
Most Effective Innovation in Diversity and Inclusion
Highly Commended: Financial Services Compensation Scheme – Instagram account
Winner: Teamspirit – New solutions for an old challenge
Best Use of a Marketing Channel or Format
Highly Commended: Skipton Building Society
Winner: Coutts – 440 social networking app
Marketing Education
Winner: Financial Services Compensation Scheme – Instagram account
Best Creative Leap
MediaWorks with Metro Bank – digital transformation of Metro Bank’s paid customer acquisition strategy
Most Effective Innovation in B2B
abrdn
Most Effective Innovation in B2C
Coutts – 440 app
Innovator of the Year
Cowry Consulting
The Awards for Marketing Effectiveness will take place later this year.
Image copyright: Kevin Moran
