UBS Asset Management hires abrdn exec as product marketing head

UBS Asset Management has hired a new head of product marketing as it seeks to create a more client-centric brand.

Donald Snodgrass started in the role in February 2023. He was formerly at abrdn for 16 years, where his most recent roles were Head of Global Content Marketing and Head of Product Marketing.

His LinkedIn profile cites extensive asset management and financial services experience, leading various teams, as well as representing marketing to the C-suite.

Donald joins a relatively new team at UBS Asset Management.

Matthew Greenlay, also a former abrdn marketer, started in his current role as Global Head of Digital Marketing in January 2023.

CMO Isla Mackenzie joined in January 2022 to lead the development of a new client-centric brand.