Platforms: Changing Marketing

Richard Nolan

Operations Director

The Financial Services Forum

Platforms are an increasingly important feature of the financial services marketplace, whether fund supermarkets, workplace platforms, or those consolidating a wide-range of assets and products.
How are platforms influencing marketing practice?
Are product providers getting the balance right between traditional brand advertising and more targeted approaches?
Mark Johnson, Proposition Director of Platforms and Investments at Just Group shares his presentation slides

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