Marketers have a big job. And in today’s ever-evolving digital landscape, that job continues to get bigger… every moment.
Providing a consistent and meaningful customer experience—complete with personalised content, successfully managing numerous channels, collaborating with internal colleagues, ensuring compliance, proving ROI, and maximising cross-channel revenue streams–typically top the list of marketers’ most challenging pain points.
But we have good news. There’s a remedy for that pain. It’s all about streamlining front-end operations so marketers can do what they do best: perform smart marketing.
And it starts with successfully managing the Five Marketing Essentials:
- Plan
- Spend
- Create
- Distribute
- Perform
Please download Aprimo’s report, as they talk us through those five marketing essentials, with some of the challenges and goals for each.