Digital Transformation: are you a Slave or a Superhero?

The demands on CMOs are growing rapidly. Digital Transformation provides new levers, but it also increases complexity and therefore potentially distracts from the fundamentals of Marketing. Marketing 2.0 should not eclipse Marketing 101 and Direct Line provides an example of how a good old-fashioned big brand idea can orchestrate the organisation – including all things Digital.
Mark Evans, Group Marketing Director of Direct Line Group talks to Members at The Financial Services Forum Conference in March 2015.  View the video below and download the PDF version of his slides.