CMO and CTO Just Got Married

Successful modern marketing will require a convergence with new technologies. This can only happen if there is a different approach to collaborative working as well as the harnessing of new skills and experiences across the business to drive better outcomes.
This presentation, by Stephen Ingledew, Managing Director of Marketing at Standard Life, covers practical examples of digital being the ‘marital home,’ data being the new ‘marital language’ and what it actually means for marketing and technology to be living together in ‘marital bliss.
View the video below and downlaod the PDF format of the slides by clicking the link above.