Digital Futures

Marketing is in a state of flux. With shifting consumer behaviour, channel proliferation and technological advancement all converging, we are entering the Age of the Customer – where customers are in control. For brands this is simultaneously an age of unprecedented opportunity and an age of unprecedented complexity and exponential change. The panel will investigate the top trends shaping marketing in a digital world and debate what marketers need to do to ensure brands thrive in the Age of the Customer.
These slides we taken from the recent Financial Services Forum event. Download the slides in PDF format using the download button above.