This Time It's Personal

What are the digital opportunities and challenges for one-to-one marketing in financial services? This presentation, by Andy Farmer, Executive Strategy Director at ORM, explores how FS brands in the BtoB space are increasingly looking to digital techniques from consumer marketing to create the personal experiences previously reserved for face to face relationships with tier 1 clients.
Referencing lessons learnt from working with ORM’s FS clients, Andy looks at what’s currently on and ahead of the curve, the challenges marketers face with delivering this type of digital proposition and the new skills and team structures required to make them a reality.
View the video of the presentation below or click the download button to view the slides in PDF format.